Framework Archives - Marketbridge

Build a more effective and durable revenue engine through customer success

Transform your customer success function into a powerful engine of growth

Customer Success (CS) has evolved from a reactive customer service role into a strategic imperative for B2B organizations. This marks a fundamental shift towards proactive engagement, focusing on developing enduring partnerships and driving mutual success.

That’s why we’ve developed an actionable approach to transform CS functions from cost centers into powerful engines of growth. By deeply integrating CS with strategic business objectives, companies enhance customer satisfaction and retention—as well as unlock new revenue opportunities through upselling, cross-selling, and strong customer advocacy.

Download the framework for all the details on transforming your CS function and get our checklist of six to-dos.

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White Paper

Accelerate growth through test-and-learn marketing culture

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).

Marketing Effectiveneness, Marketing Planning

Framework

Build a more effective and durable revenue engine through customer success

Engagement Design, Growth Strategy

White Paper

Unlocking growth through the power of key account programs

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Measuring the impact of brand marketing on business growth

Making the case for brand marketing

Businesses with direct customer ties have a unique advantage in driving sales. However, they often struggle to measure the long-term benefits of brand and upper-funnel marketing—focusing instead on short-term gains. The detrimental effect? This oversight can lead to a drop in market share. A deeper dive into data and historical studies reveals that strategic brand investments are pivotal for long-term growth.

Download the framework for methods and examples on decoding brand’s true impact.

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This framework unpacks the value of brand and how to measure its impact, including...

The Imperative of Upper Funnel Strategy

Drawing insights from Les Binet and Peter Field’s groundbreaking study, we highlight the crucial role of maintaining an ‘Extra share-of-voice’ (ESOV) for ensuring market growth and impacting long-run demand generation performance.

Modeling the Impact of Brand Health

To measure a brand’s impact, a multi-stage modeling approach can unveil how brand health drives response.

A Case Study Example

How better brand health resulted in more efficient performance marketing for a streaming services business. In addition, how these results drove top-down strategic and operational impact.

What’s Next?

White Paper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Framework

Build a more effective and durable revenue engine through customer success

Engagement Design, Growth Strategy

White Paper

Unlocking growth through the power of key account programs

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Evaluating lead generation campaigns for long-term success

Four-step approach to combat lead generation decline and strategy drift

Growing competition and increasing internal pressure often push marketing teams to focus on short-term gains and incremental performance improvements above all else. However, best-in-class marketing teams know that long-term success is dependent on periodically assessing lead generation campaign performance holistically to intentionally evolve campaign strategy and measure effectiveness.

Download the framework for a detailed look at the four steps you must take to evaluate your lead generation campaigns.

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What’s Next?

White Paper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Framework

Build a more effective and durable revenue engine through customer success

Engagement Design, Growth Strategy

White Paper

Unlocking growth through the power of key account programs

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

4 best practices for activating digital selling

Defining and building an effective digital selling strategy

In five years, the term “digital selling” will be a thing of the past. It will be the way businesses operate, capture data, and provide the best customer experience. Just like brick-and-mortar shopping evolved into a more lucrative e-commerce avenue, by 2040, 95% of all B2B purchases will take place digitally. However, building organizational change around digital sales requires ownership and holistic acceptance to attain higher ROI and more efficient channel economics.

Download the framework to learn what digital selling is and the four steps it takes to build a best-in-class digital selling engine.

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What’s Next?

White Paper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Framework

Build a more effective and durable revenue engine through customer success

Engagement Design, Growth Strategy

White Paper

Unlocking growth through the power of key account programs

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

10 steps for building foolproof customer segmentations

Successful segmentation for greater organizational adoption

The right customer segmentation can help marketers and business leaders streamline their processes, drive better responses, and higher-quality customers. But “What does a successful segmentation look like?” A successful segmentation effort is first and foremost one that is adopted and actionable. Often, bad segmentations are built—ones that are hard to describe, unactionable in business processes, too broad or too specific—and become obsolete quickly.

Download the framework for 10 steps you must take to protect against your efforts ending with a thud (literally, the 100-page PowerPoint hitting the bottom of the shredder bin).

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What’s Next?

White Paper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Framework

Build a more effective and durable revenue engine through customer success

Engagement Design, Growth Strategy

White Paper

Unlocking growth through the power of key account programs

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Enabling strategic agility through sales compensation

Why sales compensation is the critical final layer to activating go-to-market strategy

With market shifts and competitive disruption rapidly accelerating, companies must develop agile structures and programs that drive commercial agility. Yet, many companies struggle to connect strategy with operations and create sales compensation plans that align with organizational goals.

Download the framework for three go-dos to ensure your compensation program supports collaborative, strategic imperatives.

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What’s Next?

White Paper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Framework

Build a more effective and durable revenue engine through customer success

Engagement Design, Growth Strategy

White Paper

Unlocking growth through the power of key account programs

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Activating an account-based marketing and sales revenue approach

Redefining “account-based marketing” to “account-based revenue” for effective growth

Marketing and sales leaders have found that Account-Based Marketing (ABM) programs haven’t lived up to the promise and hype. While many view ABM as a marketing-led initiative, it requires maniacal focus from not just marketing—but also sales and customer experience. The best-in-class focus on ABM revenue growth strategy where sales and marketing teams collaborate to create personalized buying experiences for a mutually identified set of priority accounts.

Download the framework for five go-dos to drive account-based marketing revenue performance.

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What’s Next?

White Paper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Framework

Build a more effective and durable revenue engine through customer success

Engagement Design, Growth Strategy

White Paper

Unlocking growth through the power of key account programs

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

3 steps to using data to idle defection risk and improve retention

Architect and activate effective customer retention models

As customers gain more control and raise expectations in their buying processes (and digital disruption accelerates competitive encroachment), ensuring superior customer experiences that drive retention and repurchase is the surest path to sustainable revenue growth. Effectively executing this imperative requires data-driven approaches that ensure the delivery of the right message, at the right time, to the right buyer through the right channel.

Download the framework for eight go-dos to idle defection risk and improve retention and CX.

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What’s Next?

White Paper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Framework

Build a more effective and durable revenue engine through customer success

Engagement Design, Growth Strategy

White Paper

Unlocking growth through the power of key account programs

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Prioritizing and penetrating new growth pathways

Three go-to-market steps to pave new growth pathways

It might not be difficult to identify new market opportunities for expansion, but creating a highly systematic and repeatable growth pathway to new revenue is a different story. Frequently, failure to fully capture target revenues is due to a poor connection between strategy and field execution.

Download the framework for a three-step approach to successfully pave new growth pathways and get our checklist of five to-dos.

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What’s Next?

White Paper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Framework

Build a more effective and durable revenue engine through customer success

Engagement Design, Growth Strategy

White Paper

Unlocking growth through the power of key account programs

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Mapping buyer journeys for optimal engagement and go-to-market performance

Five core activities to build actionable buyer journeys

CMOs and CROs face an increasingly complex environment to successfully engage new buyers. Not only are digital channels squeezing out traditional phone and face-to-face touchpoints for B2B transactions, but the window to influence a customer’s decision along their buying journey is increasingly shorter and shorter.

Download the framework for five steps to effectively align customer wants and needs—and engage on their terms and timing.

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What’s Next?

White Paper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Framework

Build a more effective and durable revenue engine through customer success

Engagement Design, Growth Strategy

White Paper

Unlocking growth through the power of key account programs

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Transform your customer success function into a powerful engine of growth

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Accelerate growth through test-and-learn marketing culture

Build a more effective and durable revenue engine through customer success

Unlocking growth through the power of key account programs

Making the case for brand marketing

Thank you for Downloading

Subscribe to Marketbridge Updates

This framework unpacks the value of brand and how to measure its impact, including...

The Imperative of Upper Funnel Strategy

Modeling the Impact of Brand Health

A Case Study Example

What’s Next?

Accelerate growth through test-and-learn marketing culture

Build a more effective and durable revenue engine through customer success

Unlocking growth through the power of key account programs

Four-step approach to combat lead generation decline and strategy drift

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Accelerate growth through test-and-learn marketing culture

Build a more effective and durable revenue engine through customer success

Unlocking growth through the power of key account programs

Defining and building an effective digital selling strategy

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Accelerate growth through test-and-learn marketing culture

Build a more effective and durable revenue engine through customer success

Unlocking growth through the power of key account programs

Successful segmentation for greater organizational adoption

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Accelerate growth through test-and-learn marketing culture

Build a more effective and durable revenue engine through customer success

Unlocking growth through the power of key account programs

Why sales compensation is the critical final layer to activating go-to-market strategy

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Accelerate growth through test-and-learn marketing culture

Build a more effective and durable revenue engine through customer success

Unlocking growth through the power of key account programs

Redefining “account-based marketing” to “account-based revenue” for effective growth

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Accelerate growth through test-and-learn marketing culture

Build a more effective and durable revenue engine through customer success

Unlocking growth through the power of key account programs

Architect and activate effective customer retention models

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Accelerate growth through test-and-learn marketing culture

Build a more effective and durable revenue engine through customer success

Unlocking growth through the power of key account programs

Three go-to-market steps to pave new growth pathways

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Accelerate growth through test-and-learn marketing culture

Build a more effective and durable revenue engine through customer success

Unlocking growth through the power of key account programs

Five core activities to build actionable buyer journeys

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Accelerate growth through test-and-learn marketing culture

Build a more effective and durable revenue engine through customer success

Unlocking growth through the power of key account programs

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