Framework - Marketbridge

Build a more effective and durable revenue engine through customer success

Transform your customer success function into a powerful engine of growth

Customer Success (CS) has evolved from a reactive customer service role into a strategic imperative for B2B organizations. This marks a fundamental shift towards proactive engagement, focusing on developing enduring partnerships and driving mutual success.

That’s why we’ve developed an actionable approach to transform CS functions from cost centers into powerful engines of growth. By deeply integrating CS with strategic business objectives, companies enhance customer satisfaction and retention—as well as unlock new revenue opportunities through upselling, cross-selling, and strong customer advocacy.

Download the framework for all the details on transforming your CS function and get our checklist of six to-dos.

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What’s Next?

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Unlocking growth through the power of key account programs

Transform key account management programs into indispensable tools

For all the promises Key Account Management (KAM) programs make around developing strategic relationships and driving consistent, predictable revenue growth, almost half of key account programs fail or need to be rebuilt (Gartner). Unsurprisingly, this dynamic has left commercial leaders wondering if the benefits outweigh the headache. That’s why we’ve created an actionable approach to enable commercial leaders to build and transform KAM programs into indispensable tools for unlocking growth.

Download the framework for all the details on developing a KAM program and get our checklist of five to-dos.

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The following are three areas of focus that are crucial to a successful KAM program...

Strategy Development

Prioritize building long-term, collaborative partnerships based on mutual trust and value creation, rather than short-term sales activities/transactions.

Foundation Elements

Identify, align, and engage the right accounts with tailored revenue motions and seamless cross-functional collaboration.

Supporting Infrastructure

Ensure teams possess the skills, expertise, and management mechanisms needed to drive key account success.

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The next decade of Medicare Advantage: 2025 and beyond

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Measuring the impact of brand marketing on business growth

Making the case for brand marketing

Businesses with direct customer ties have a unique advantage in driving sales. However, they often struggle to measure the long-term benefits of brand and upper-funnel marketing—focusing instead on short-term gains. The detrimental effect? This oversight can lead to a drop in market share. A deeper dive into data and historical studies reveals that strategic brand investments are pivotal for long-term growth.

Download the framework for methods and examples on decoding brand’s true impact.

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This framework unpacks the value of brand and how to measure its impact, including...

The Imperative of Upper Funnel Strategy

Drawing insights from Les Binet and Peter Field’s groundbreaking study, we highlight the crucial role of maintaining an ‘Extra share-of-voice’ (ESOV) for ensuring market growth and impacting long-run demand generation performance.

Modeling the Impact of Brand Health

To measure a brand’s impact, a multi-stage modeling approach can unveil how brand health drives response.

A Case Study Example

How better brand health resulted in more efficient performance marketing for a streaming services business. In addition, how these results drove top-down strategic and operational impact.

What’s Next?

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The next decade of Medicare Advantage: 2025 and beyond

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Evaluating lead generation campaigns for long-term success

Four-step approach to combat lead generation decline and strategy drift

Growing competition and increasing internal pressure often push marketing teams to focus on short-term gains and incremental performance improvements above all else. However, best-in-class marketing teams know that long-term success is dependent on periodically assessing lead generation campaign performance holistically to intentionally evolve campaign strategy and measure effectiveness.

Download the framework for a detailed look at the four steps you must take to evaluate your lead generation campaigns.

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Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

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2025 B2B sales benchmarks

Uncover what sets high-growth B2B SaaS sales teams apart, with insights into strategies, budgets, and go-to-market challenges.

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Enabling marketing innovation in highly regulated industries

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4 best practices for activating digital selling

Defining and building an effective digital selling strategy

In five years, the term “digital selling” will be a thing of the past. It will be the way businesses operate, capture data, and provide the best customer experience. Just like brick-and-mortar shopping evolved into a more lucrative e-commerce avenue, by 2040, 95% of all B2B purchases will take place digitally. However, building organizational change around digital sales requires ownership and holistic acceptance to attain higher ROI and more efficient channel economics.

Download the framework to learn what digital selling is and the four steps it takes to build a best-in-class digital selling engine.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

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2025 B2B sales benchmarks

Uncover what sets high-growth B2B SaaS sales teams apart, with insights into strategies, budgets, and go-to-market challenges.

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Whitepaper

Enabling marketing innovation in highly regulated industries

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10 steps for building foolproof customer segmentations

Successful segmentation for greater organizational adoption

The right customer segmentation can help marketers and business leaders streamline their processes, drive better responses, and higher-quality customers. But “What does a successful segmentation look like?” A successful segmentation effort is first and foremost one that is adopted and actionable. Often, bad segmentations are built—ones that are hard to describe, unactionable in business processes, too broad or too specific—and become obsolete quickly.

Download the framework for 10 steps you must take to protect against your efforts ending with a thud (literally, the 100-page PowerPoint hitting the bottom of the shredder bin).

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Growth Strategy, Marketing Effectiveneness, Marketing Planning

Research

2025 B2B sales benchmarks

Uncover what sets high-growth B2B SaaS sales teams apart, with insights into strategies, budgets, and go-to-market challenges.

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Enabling strategic agility through sales compensation

Why sales compensation is the critical final layer to activating go-to-market strategy

With market shifts and competitive disruption rapidly accelerating, companies must develop agile structures and programs that drive commercial agility. Yet, many companies struggle to connect strategy with operations and create sales compensation plans that align with organizational goals.

Download the framework for three go-dos to ensure your compensation program supports collaborative, strategic imperatives.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Growth Strategy, Marketing Effectiveneness, Marketing Planning

Research

2025 B2B sales benchmarks

Uncover what sets high-growth B2B SaaS sales teams apart, with insights into strategies, budgets, and go-to-market challenges.

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Whitepaper

Enabling marketing innovation in highly regulated industries

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Activating an account-based marketing and sales revenue approach

Redefining “account-based marketing” to “account-based revenue” for effective growth

Marketing and sales leaders have found that Account-Based Marketing (ABM) programs haven’t lived up to the promise and hype. While many view ABM as a marketing-led initiative, it requires maniacal focus from not just marketing—but also sales and customer experience. The best-in-class focus on ABM revenue growth strategy where sales and marketing teams collaborate to create personalized buying experiences for a mutually identified set of priority accounts.

Download the framework for five go-dos to drive account-based marketing revenue performance.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Growth Strategy, Marketing Effectiveneness, Marketing Planning

Research

2025 B2B sales benchmarks

Uncover what sets high-growth B2B SaaS sales teams apart, with insights into strategies, budgets, and go-to-market challenges.

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Whitepaper

Enabling marketing innovation in highly regulated industries

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3 steps to using data to idle defection risk and improve retention

Architect and activate effective customer retention models

As customers gain more control and raise expectations in their buying processes (and digital disruption accelerates competitive encroachment), ensuring superior customer experiences that drive retention and repurchase is the surest path to sustainable revenue growth. Effectively executing this imperative requires data-driven approaches that ensure the delivery of the right message, at the right time, to the right buyer through the right channel.

Download the framework for eight go-dos to idle defection risk and improve retention and CX.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Growth Strategy, Marketing Effectiveneness, Marketing Planning

Research

2025 B2B sales benchmarks

Uncover what sets high-growth B2B SaaS sales teams apart, with insights into strategies, budgets, and go-to-market challenges.

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Whitepaper

Enabling marketing innovation in highly regulated industries

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Prioritizing and penetrating new growth pathways

Three go-to-market steps to pave new growth pathways

It might not be difficult to identify new market opportunities for expansion, but creating a highly systematic and repeatable growth pathway to new revenue is a different story. Frequently, failure to fully capture target revenues is due to a poor connection between strategy and field execution.

Download the framework for a three-step approach to successfully pave new growth pathways and get our checklist of five to-dos.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Growth Strategy, Marketing Effectiveneness, Marketing Planning

Research

2025 B2B sales benchmarks

Uncover what sets high-growth B2B SaaS sales teams apart, with insights into strategies, budgets, and go-to-market challenges.

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Whitepaper

Enabling marketing innovation in highly regulated industries

Growth Strategy, Operational Optimization

Transform your customer success function into a powerful engine of growth

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

The next decade of Medicare Advantage: 2025 and beyond

2025 B2B sales benchmarks

Enabling marketing innovation in highly regulated industries

Transform key account management programs into indispensable tools

Thank you for Downloading

Subscribe to Marketbridge Updates

The following are three areas of focus that are crucial to a successful KAM program...

Strategy Development

Foundation Elements

Supporting Infrastructure

What’s Next?

The next decade of Medicare Advantage: 2025 and beyond

2025 B2B sales benchmarks

Enabling marketing innovation in highly regulated industries

Making the case for brand marketing

Thank you for Downloading

Subscribe to Marketbridge Updates

This framework unpacks the value of brand and how to measure its impact, including...

The Imperative of Upper Funnel Strategy

Modeling the Impact of Brand Health

A Case Study Example

What’s Next?

The next decade of Medicare Advantage: 2025 and beyond

2025 B2B sales benchmarks

Enabling marketing innovation in highly regulated industries

Four-step approach to combat lead generation decline and strategy drift

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

The next decade of Medicare Advantage: 2025 and beyond

2025 B2B sales benchmarks

Enabling marketing innovation in highly regulated industries

Defining and building an effective digital selling strategy

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

The next decade of Medicare Advantage: 2025 and beyond

2025 B2B sales benchmarks

Enabling marketing innovation in highly regulated industries

Successful segmentation for greater organizational adoption

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

The next decade of Medicare Advantage: 2025 and beyond

2025 B2B sales benchmarks

Enabling marketing innovation in highly regulated industries

Why sales compensation is the critical final layer to activating go-to-market strategy

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

The next decade of Medicare Advantage: 2025 and beyond

2025 B2B sales benchmarks

Enabling marketing innovation in highly regulated industries

Redefining “account-based marketing” to “account-based revenue” for effective growth

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

The next decade of Medicare Advantage: 2025 and beyond

2025 B2B sales benchmarks

Enabling marketing innovation in highly regulated industries

Architect and activate effective customer retention models

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

The next decade of Medicare Advantage: 2025 and beyond

2025 B2B sales benchmarks

Enabling marketing innovation in highly regulated industries

Three go-to-market steps to pave new growth pathways

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

The next decade of Medicare Advantage: 2025 and beyond

2025 B2B sales benchmarks

Enabling marketing innovation in highly regulated industries

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