2025 marketing strategy benchmarks

High-performing marketing teams build smarter strategies from the start

What separates leading marketing teams from the rest? It’s not just bigger budgets—it’s sharper thinking, deeper audience insights, and more disciplined planning. This report uncovers the mindset, strategies, and investments that drive marketing success, based on our annual survey of marketing leaders across industries. Designed for CMOs and senior marketers, the marketing strategy benchmarks offers a data-backed roadmap to build stronger, more scalable go-to-market strategies in 2025.

This report covers

What high-performing marketing teams do differently
How they plan, prioritize, and operate for impact
Where they focus across the funnel—and what’s underutilized
How they allocate budget and adopt new technologies like AI
Clear next steps to help your team keep up—and catch up

Insights for more effective marketing strategies

Whether you’re building next year’s marketing plan or realigning in-flight efforts, this report offers clear, actionable guidance to move from reactive to revenue-driving.

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