4 best practices for activating digital selling

In five years, the term “digital selling” will be a thing of the past. It will be the way businesses operate, capture data, and provide the best customer experience. Just like brick-and-mortar shopping evolved into a more lucrative e-commerce avenue, by 2040, 95% of all B2B purchases will take place digitally. However, building organizational change around digital sales requires ownership and holistic acceptance to attain higher ROI and more efficient channel economics.