5 areas that CMOs struggle in measuring ROI and where to focus

Driving measurable ROI over the next decade

Despite a progression of technology, methods, and practices, measuring marketing’s success and ultimately ROI is difficult. Yet, with Gartner‘s prediction that marketing profitability will overtake customer experience (CX) as a top strategic priority this year, the pressure is strong. How do marketing and analytics teams truly answer “what’s really working & what’s not?” We cover the five key challenges—and where to focus—for CMOs tasked with driving measurable ROI over the next decade.

Five common challenges in measuring marketing return on investment:

Measuring return on upper-funnel brand investments
Navigating the post-cookie world
Measuring earned media’s impact
Engaging buyers in a crowded media landscape
Implementing the right marketing effectiveness solution

Download the whitepaper for a detailed look at these five key challenges and forward-thinking resolutions.

Thank you for Downloading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus vel tincidunt turpis. Fusce tristique cursus malesuada. Pellentesque euismod nisi eget nunc sagittis ullamcorper. Duis vitae aliquet diam. Proin a blandit nisl.

Subscribe to Marketbridge Updates

What’s Next?

Research

2025 B2B sales benchmarks

Uncover what sets high-growth B2B SaaS sales teams apart, with insights into strategies, budgets, and go-to-market challenges.

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Whitepaper

Enabling marketing innovation in highly regulated industries

This whitepaper explores the concept of an Innovation Lab, a dedicated platform where new, potentially significant marketing concepts and approaches are ideated and evaluated—then quickly developed, tested, analyzed, and quantified for expansion at scale.

Growth Strategy, Operational Optimization

Research

The impact of AI on go-to-market strategies, programs, and investments

Whether you’re navigating the impact of AI on customer personalization, content development, or strategic agility, this report provides the insights needed to stay ahead of the curve.

Engagement Design

5 areas that CMOs struggle in measuring ROI and where to focus

Driving measurable ROI over the next decade

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

2025 B2B sales benchmarks

Enabling marketing innovation in highly regulated industries

The impact of AI on go-to-market strategies, programs, and investments

Company

Solutions

Industries

Work

Insights

Contact

Locations