5 areas where CMOs struggle in measuring ROI and where to focus

Driving measurable ROI over the next decade

Despite a progression of technology, methods, and practices, this complex landscape makes marketing effectiveness success hard to navigate. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” We cover the five key challenges—and where to focus—for CMOs tasked with driving measurable ROI over the next decade. 

Five common challenges in measuring marketing return on investment:

  1. Measuring return on upper-funnel brand investments
  2. Navigating the post-cookie world
  3. Earned and owned marketing
  4. Engaging buyers in a crowded media landscape
  5. Thinking beyond a “one-size-fits-all” measurement solution

Download the whitepaper for a detailed look at these five key challenges and forward-thinking resolutions.

Thank you for Downloading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus vel tincidunt turpis. Fusce tristique cursus malesuada. Pellentesque euismod nisi eget nunc sagittis ullamcorper. Duis vitae aliquet diam. Proin a blandit nisl. 

Subscribe to Marketbridge Updates

What’s next?

Report: Marketbridge recognized in the Marketing Measurement Landscape

Marketbridge recognized in the Marketing Measurement and Optimization Services Landscape, Q3 2025. Access the report to evaluate providers, scenarios, and key capabilities.

CMO’s guide to needs-based marketing

Discover how to use AI-driven, needs-based marketing to align content with buyer intent and improve personalization at scale.

Peer insights webinar: Navigating Medicare and Medicaid marketing, sales, & retention in a dynamic environment

Access the recording of our recent Peer Insights Webinar, hosted live on July 8, 2025, to uncover impact of policy, demographic tipping point, and more.
Skip to content