5 areas that CMOs struggle in measuring ROI and where to focus

Despite a progression of technology, methods, and practices, measuring marketing’s success and ultimately ROI is difficult. Yet, with Gartner‘s prediction that marketing profitability will overtake customer experience (CX) as a top strategic priority this year, the pressure is strong. How do marketing and analytics teams truly answer “what’s really working & what’s not?” We cover the five key challenges—and where to focus—for CMOs tasked with driving measurable ROI over the next decade. 

Five common challenges in measuring marketing return on investment:

Download the whitepaper for a detailed look at these five key challenges and forward-thinking resolutions.