5 areas where CMOs struggle in measuring ROI and where to focus

Driving measurable ROI over the next decade

Despite a progression of technology, methods, and practices, this complex landscape makes marketing effectiveness success hard to navigate. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” We cover the five key challenges—and where to focus—for CMOs tasked with driving measurable ROI over the next decade. 

Five common challenges in measuring marketing return on investment:

  1. Measuring return on upper-funnel brand investments
  2. Navigating the post-cookie world
  3. Earned and owned marketing
  4. Engaging buyers in a crowded media landscape
  5. Thinking beyond a “one-size-fits-all” measurement solution

Download the whitepaper for a detailed look at these five key challenges and forward-thinking resolutions.

Thank you for Downloading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus vel tincidunt turpis. Fusce tristique cursus malesuada. Pellentesque euismod nisi eget nunc sagittis ullamcorper. Duis vitae aliquet diam. Proin a blandit nisl. 

Subscribe to Marketbridge Updates

What’s next?

5 B2B marketing trends you need to know in 2025

From seismic shifts in B2B purchase behavior to the rise of GenAI, we’re in a time of massive change—for B2B buyers and marketing leaders alike.​ Our expert agency team has their eye on the biggest trends shaping the future of B2B. ​Read on for a summary of five key B2B trends, along with tips on what to do about them.​

Beyond the CDP: Building a composable go-to-market data stack

Marketing needs better data, not more software. See how a GTMDL can unlock real insight and growth—download the whitepaper.

Benchmarks to blueprint: How financial services marketers can elevate marketing execution

Marketing budgets are tighter and expectations higher. Get the data-driven blueprint for smarter, ROI-focused execution.
Skip to content