Cross-selling at scale

With the cost of customer acquisition generally estimated to run 3X to 25X that of cross-selling, the economics are compelling. Yet many organizations still struggle with cross-selling at scale due to data silos, internal barriers, and a lack of alignment between sales and marketing. Cross-selling at scale requires consistent and disciplined processes for consolidating data and insight, identifying white space, and creating and converting demand.

Download the framework to learn about the four imperatives for cross-selling at scale.