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Evaluating lead generation campaigns for long-term success

Four-step approach to combat lead generation decline and strategy drift

Growing competition and increasing internal pressure often push marketing teams to focus on short-term gains and incremental performance improvements above all else. However, best-in-class marketing teams know that long-term success is dependent on periodically assessing lead generation campaign performance holistically to intentionally evolve campaign strategy and measure effectiveness.

 
 
Download the framework for a detailed look at the four steps you must take to evaluate your lead generation campaigns.

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What’s Next?

View More Work
  • Whitepaper

Enabling marketing innovation in highly regulated industries

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Growth Strategy, Operational Optimization
  • Research

The impact of AI on go-to-market strategies, programs, and investments

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Engagement Design
  • Whitepaper

Accelerate growth through test-and-learn marketing culture

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Marketing Effectiveneness, Marketing Planning
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