About us overview

Leadership

Meet the Executive
and Senior Leadership
Teams

Clients

Explore Marketbridge
clients by industry

News & Press

Read press releases
and other industry
news

Careers

View open positions
and experience our
culture

Events

Browse upcoming
conferences and
speaking engagements

Contact

Connect with our team
and let’s reinvent
growth

We are Marketbridge.

Growth consulting and marketing for modern leaders.

Play video

Ready to reinvent growth? Let's connect.

Contact us
Services overview
Consulting Services
Agency Services
products

Go-to-Market
Strategy

Marketing Analytics
& Data

Brand-to-Demand
Marketing

Public Relations &
Communications

Intelisent a division
of Marketbridge

The industry’s most
powerful direct mail
analytics platform

Ready to reinvent growth? Let's connect.

Contact us
Industries overview

Technology

Build mindshare and market share fast

Financial Services

Accelerate performance and build future-ready foundations

Consumer

Create experiences
that build affinity and
fuel sales

Healthcare

Drive growth amid mounting complexity

Industrial

Make fresh inroads
and deepen existing relationships

High Growth

Shape innovative brands, gain visibility and build authority

Ready to reinvent growth? Let's connect.

Contact us
See all work

Consulting Services

Read GTM Strategy and Marketing Analytics & Data case studies.

Agency Services

See Brand-to-Demand Marketing and PR & Communications work.

Clients in the news

Explore top media coverage secured for PR clients.

Ready to reinvent growth? Let's connect.

Contact us

A year-in-review: Marketing effectiveness trends

2023 Observations and predictions for 2024

2023 was another fast-paced year when it came to marketing measurement. The marketing technology landscape changed quickly, with privacy concerns continuing to make identity resolution challenging. The media landscape moved further away from mass and broadcast and towards social. Affiliates—the digital advertising companies designed to intercept lower-funnel demand—grew, while at the same time, cracks appeared in their business model. Finally, new models and methods for statistical inference across testing and econometric modeling entered the scene, making modeling easier and more powerful.

Download the whitepaper for an 11-page summary of marketing effectiveness trends from 2023 and predictions for 2024.

Thank you for Downloading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus vel tincidunt turpis. Fusce tristique cursus malesuada. Pellentesque euismod nisi eget nunc sagittis ullamcorper. Duis vitae aliquet diam. Proin a blandit nisl. 

Download

Subscribe to Marketbridge Updates

This paper covers several topics in-depth…

Identity Resolution

The complex process of accurately identifying and distinguishing an individual or entities for precise, personalized marketing

Media Landscape

The changing environment in which different types of media operate and interact

 

New Measurement Models

Innovative and evolving approaches to analyzing and optimizing marketing’s effectiveness

Marketing Effectiveness Mania in 2024

What’s next?

View more insights
  • Whitepaper
  • Go-to-Market Strategy

Report: Marketbridge recognized in the Marketing Measurement Landscape

Marketbridge recognized in the Marketing Measurement and Optimization Services Landscape, Q3 2025. Access the report to evaluate providers, scenarios, and key capabilities.
  • Resource
  • Go-to-Market Strategy

CMO’s guide to needs-based marketing

Discover how to use AI-driven, needs-based marketing to align content with buyer intent and improve personalization at scale.
  • Resource
  • Marketing Analytics & Data

Peer insights webinar: Navigating Medicare and Medicaid marketing, sales, & retention in a dynamic environment

Access the recording of our recent Peer Insights Webinar, hosted live on July 8, 2025, to uncover impact of policy, demographic tipping point, and more.
Skip to content