Multi-touch attribution and measuring your marketing halo

Over decades of evolution, companies have developed multiple sales and marketing channels and have placed high importance on measuring each channel’s ROI. But, ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle.

Download the framework for all the details on running a multichannel marketing halo analysis and get our checklist of nine to-dos.