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Drive growth amid mounting complexity

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Blending art and science to optimize sales enablement content

Empower sales teams with the right content for the right buying scenario

The cornerstone of sales enablement content is empowering sales resources with the right message in the right format for the right buying scenario. This proves difficult with the plethora of sales content to choose from and all of the systems and tools available to help organize and distribute such content.

Download the framework for 11 go-dos to lay a foundation for a data-enabled content factory.

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What’s Next?

View More Work
  • Whitepaper

Enabling marketing innovation in highly regulated industries

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Growth Strategy, Operational Optimization
  • Research

The impact of AI on go-to-market strategies, programs, and investments

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Engagement Design
  • Whitepaper

Accelerate growth through test-and-learn marketing culture

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Marketing Effectiveneness, Marketing Planning
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