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Blending art and science to optimize sales enablement content

Empower sales teams with the right content for the right buying scenario

The cornerstone of sales enablement content is empowering sales resources with the right message in the right format for the right buying scenario. This proves difficult with the plethora of sales content to choose from and all of the systems and tools available to help organize and distribute such content.

Download the framework for 11 go-dos to lay a foundation for a data-enabled content factory.

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  • White Paper

Accelerate growth through test-and-learn marketing culture

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
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  • Framework

Build a more effective and durable revenue engine through customer success

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
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  • White Paper

Unlocking growth through the power of key account programs

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Growth Strategy, Operational Optimization, Sales Channel Effectiveness
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