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Optimizing B2B return on marketing investment

Three key inputs to optimize your marketing mix

Achieving the optimal marketing mix is challenging, especially for B2B businesses. Top- and bottom-funnel investments—like brand building, demand generation, and sales enablement—pay off at different rates in different ways and need to be adjusted based on growth goals.

Download the framework for a detailed look at three key inputs and get six critical dos and don’ts to optimize your marketing mix.

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