3 steps to using data to idle defection risk and improve retention

As customers gain more control and raise expectations in their buying processes (and digital disruption accelerates competitive encroachment), ensuring superior customer experiences that drive retention and repurchase is the surest path to sustainable revenue growth. Effectively executing this imperative requires data-driven approaches that ensure the delivery of the right message, at the right time, to the right buyer through the right channel.

Download the framework for eight go-dos to idle defection risk and improve retention and CX.