Top 10 XaaS marketing trends for 2023

For technology businesses, moving from traditional on-premises sales and licensing models to an “as-a-service” subscription model is critical. Yet, while the upsides of recurring revenue streams are substantial, there are risks. This flexible, ongoing billing model gives customers more leverage to switch if they can find alternate solutions that offer a better customer experience (CX) or enhanced features. Today’s technology businesses must redefine their go-to-market strategies and tactics to ensure adoption, usage, and renewal to avoid attrition.

Download the whitepaper for a 10-page summary of key marketing trends increasingly defining success for technology marketing leaders.