Martech & Reporting

Accelerate, scale, and report on your marketing impact by optimizing your Martech stack or deploying new tools that address critical capability gaps. Our experts in marketing technology, operations, data engineering, and analytics connect strategy with execution by advising on essential platforms, architecting seamless integrations, and building robust systems that drive results and enable ongoing measurement and optimization.

Capabilities

Martech Advisory

Martech stacks aren’t one-size-fits-all—they must be uniquely designed to align with your business’s specific needs and goals rather than simply following trends or copying competitors.

Growth leaders rely on Marketbridge to analyze campaign and program strategies, identify key Martech use cases, and evaluate the capabilities of their current stack. We advise on leveraging existing tools or recommending new solutions to ensure your Martech is right-sized for your specific campaign and program objectives.

Martech Architecture

Defining your Martech needs is only the first step—designing a tailored architecture that translates business requirements into precise technical solutions is another way our expertise shines.

We translate business requirements into technical solutions by crafting detailed system architecture diagrams that map required Martech integrations and data flows. We then document activation requirements—outlining specific tasks, responsibilities, and timelines—and develop implementation roadmaps that prioritize activities and identify interdependencies, ensuring a seamless transition from strategy to execution.

Martech Activation

Marketing and operations leaders face constant pressure to launch and optimize campaigns, but limited bandwidth or Martech expertise can cause costly delays.

With 50+ years of combined experience, our team integrates, implements, and activates Martech across platforms like HubSpot, 6Sense, Demandbase, Marketo, and Salesforce. Acting as an extension of your team, we launch multi-channel campaigns, automate workflows, and optimize operations—handling everything from backend configurations to coding assets like emails, landing pages, and forms for seamless execution and enhanced customer engagement.

Managed Martech Operations

Marketers rely heavily on having access to the right Martech to achieve their goals, but with budgets under increasing scrutiny, securing approval for new technology investments that fill critical capabilities gaps is more challenging than ever.

Through our robust partner network, we help marketers access the Martech they need to activate campaigns and programs—whether for targeted advertising, personalization at scale, or advanced reporting. By facilitating technology trials or rentals with leading vendors like Salesforce, HubSpot, 6sense, Influ2, and Demandbase, we enable teams to prove value, build a strong business case, and secure approval for long-term investment.

Marketing Data Engineering

Marketers need integrated systems for reporting on their demand engine and activating multi-channel campaigns, but siloed, incomplete, or inaccurate data makes this a challenge.

Our data strategists, engineers, and analysts track, extract, and unify data for accurate reporting and scalable activation. From web tracking via Google Tag Manager to automating data pipelines from platforms like HubSpot, Salesforce, and 6sense, we simplify complexity—ensuring strong data foundations for seamless analysis and high-impact campaigns.

Reporting & Dashboard Visualization

An overwhelming volume of data can make it challenging for marketers to distill key insights, communicate what’s working to leadership, and drill deeper to uncover campaign and program optimization opportunities.

We understand what matters most to growth leaders when assessing marketing impact on the business, as well as the data and insights marketing teams need for deep campaign analysis. With this knowledge, we build reports and dashboard visualizations that not only answer the critical “so what” but also empower teams to proactively identify areas for optimization, driving better decision-making and performance.