Marketing Analytics & Data
Chart new pathways to growth with deep scientific rigor and data-centric problem-solving. Marketbridge helps clients validate and justify their go-to-market investments and bottom-line impacts with integrated measurement, hypothesis testing and analytics.
01
Scientific
We employ only hypothesis-driven, falsifiable and reproducible methods.
02
Actionable
Our deliverables are designed to work within existing workflows.
03
Embedded
We work seamlessly in your systems to get started quickly and maneuver easily.
04
Expert
Our analysts and data scientists are steeped in complex verticals and industry best practices.
Marketing Effectiveness
Brand Impact Measurement
Test & Learn
Analytics Consulting
Data Transformation
Technology Consulting & Integration
Marketing Effectiveness (MMM & MTA)
Measure, optimize, and maximize marketing’s impact.
We help organizations gain a clear, data-driven view of marketing’s incremental impact across the funnel. Using advanced Bayesian modeling and real-time analytics, we uncover what’s working, optimize spend, and drive measurable growth.
- Quantify full-funnel impact with integrated measurement, ensuring spend is allocated for maximum ROI.
- Deliver real-time, transparent insights with streaming data and open-source methodologies.
- Embed expert guidance with a consultative, tech-agnostic approach that ensures long-term actionability.
- Marketing Mix Modeling (MMM)
- Multi-Touch Attribution (MTA)
- Scenario Planning & Optimization
- Integrated Testing, Mix & Attribution (ITMA)
Test & Learn
Validate strategies with data-driven experimentation
We help marketing leaders refine strategies and prove value through structured, incrementality-driven testing—ensuring every investment drives measurable impact.
- Identify true marketing impact by testing incrementality, reducing wasted spend, and measuring campaign effectiveness.
- Execute structured experiments with clear hypotheses, controlled testing environments, and real-time performance tracking.
- Translate insights into action by analyzing results, optimizing strategies, and guiding smarter marketing investments.
- Incrementality Testing
- Causal Impact Analysis
- Holdout / Matched Market Design
- A/B Testing
Brand Impact Measurement
Measure the impact of your brand on the bottom-line
We take a data-driven, scientific approach to evaluating brand strength, identifying key growth drivers, and connecting brand investments to financial outcomes.
- Measure brand equity and financial impact by integrating market data, survey insights, and competitive benchmarks.
- Uncover key brand drivers using advanced modeling techniques to identify what influences growth and performance.
- Optimize brand investment decisions with data-backed insights that connect marketing spend to measurable business outcomes.
- Brand Equity Modeling
- Earned Media Value Analysis
- Campaign Incrementality Measurement
Analytics Consulting
Bring analytical rigor to your organization’s most pressing challenges.
Our experts help organizations solve their toughest analytical challenges, enabling data-driven decision-making through tailored strategies, industry expertise, and advanced methodologies.
- Transform data into strategic insights by structuring, analyzing, and visualizing key metrics to support critical business decisions.
- Optimize analytics capabilities by integrating best practices, platform-agnostic solutions, and modern data science techniques.
- Level up your team with dedicated and contextual support to empower transformative data-driven decision making
- Intuitive Dashboard Construction
- Visual Storytelling
- Industry Benchmarking
- Data Reconciliation & Management
Data Transformation
Build a flexible, scalable data platform to power marketing innovation
We help organizations streamline fragmented data systems into a structured, high-performance engine that drives personalization, ROI measurement, and predictive insights.
- Design and implement scalable data platforms that support marketing needs, improve reporting accuracy, and optimize data accessibility.
- Automate and streamline data pipelines with agile ETL processes that integrate seamlessly across channels.
- Ensure governance and compliance by balancing security, scalability, and flexibility to support sustainable growth.
- ETL Pipelines
- Platform Selection
- Governance & Compliance
- Roadmap Development
Technology Consulting & Integration
Turn your marketing technology into a growth engine
We architect and optimize technology ecosystems to deliver personalized experiences, seamless data flow, and measurable customer engagement.
- Integrate and optimize Martech stacks to ensure CRM, CDP, and automation platforms work together to drive business growth.
- Enable personalized, data-driven engagement by implementing seamless customer journeys across online and offline touchpoints.
- Enhance analytics and reporting with intuitive dashboards and evergreen business intelligence for smarter decision-making.
- Intuitive Dashboard Support
- Multi-Touch Customer Journeys
- Online & Offline Personalization
- Stack-Agnostic Agility