Marketing Effectiveness (MMM & MTA)
Deliver lasting growth and plan confidently with a clear view of marketing’s incremental impact across the funnel. Custom-built for your unique environment with the latest Bayesian modeling techniques.
Clarity on marketing’s true impact
We tackle the toughest marketing measurement challenges—proving impact where it matters.
What is the true cost per acquisition for my marketing channels?
What halo effects do my upper funnel channels have downstream?
How can I optimize my spend mix for different scenarios?
Marketing effectiveness at Marketbridge
Using a unique hybrid of discrete and aggregated techniques, we bring scientific rigor and actionability to marketing mix modeling (MMM), multi-touch attribution (MTA) and optimization.
Real-time
Fully transparent
Bespoke & contextual
Data transformation at Marketbridge
Tailored, scalable solutions to unlock your growth potential
Real-time
Fully transparent
Bespoke & contextual
The Marketbridge difference
Proven expertise and actionable insights to drive measurable results
Embedded expertise
We work inside your environment as a tech-stack-agnostic extension of your analytics team, and the code is yours at the end of an engagement.
Decades of strategic GTM experience
Our consultative approach ensures data fidelity and actionability every step of the way.
Game-changing insights from top clients
Our experience has refined our approach, and we deliver insights that lead to measurable bottom-line impacts.
ITMA – a real-time, full-funnel measurement suite
Bring together the strengths of three integrated measurement approaches into a holistic suite that maximizes responsiveness and impact
(I)ntegrated
Combine the accuracy of testing, the full-funnel incrementality of MMM and the real-time actionability of MTA
(T)esting
Investigate focused hypotheses with ultra-high accuracy to calibrate underlying assumptions
(M)ix
Measure the halo effects and long-term impacts of offline and brand marketing across the funnel
(A)ttribution
Turn regular calibrations into daily updates powered by streaming data and executive dashboard reporting
For leaders ready to reinvent growth
Empower confident decision-making with clear and actionable full-funnel insights
CMOs
Weighing trade-offs between long-term and short-term marketing goals
Growth marketing leaders
Rationalizing spend mix and optimizing for possible scenarios
Finance leaders
Looking for true incrementality that impacts the bottom-line
