Corporate Messaging & Positioning

Defining a brand requires methodical thinking, skillfully crafted language and consistent messaging across earned and owned content. We analyze our clients’ competition, ideal customers and key differentiators to craft crisp and compelling messaging that resonates with buyers and key audiences and serves as the cornerstone of PR programs.

Capabilities

Expedited Approach

Time is often the most finite resource company leaders have – whether they’re entrepreneurs launching startups, or executives at the world’s largest brands.

Our process for developing corporate messaging and positioning balances the critical need for input from key stakeholders with the utmost respect for everyone’s time. Through asynchronous input and careful analysis beforehand, we avoid long, monotonous meetings by driving focused discussions on topics that matter most.

Competitive Analysis

A compelling positioning statement speaks directly to a target buyer’s needs, while proactively conveying why a product or service is different or better than the competition.

We study your closest competitors and the language they’re using to ensure we craft a statement that positions a superior offering in the eyes of your ideal customer and/or exploits their real or perceived weaknesses.

Statement Development

A positioning statement needs to be simple, credible and compelling in order for it to be memorable to – and easily repeatable by – employees and customers.

We use a formula for developing positioning that will resonate with buyers and withstand competitive scrutiny. We lead clients through a selection process of determining what’s most important, and then we refine and wordsmith the language. After that, we refine it even more. We help you communicate a lot, while saying very little.

Assured Consistency

A unified brand voice strengthens credibility and reinforces market positioning.

We conduct comprehensive audits of owned properties, social media, and third-party sites to identify inconsistencies and misalignment in messaging. By ensuring that all platforms use the same language to describe the company, its offerings, and value proposition, we help clients maintain brand integrity, improve audience understanding, and maximize the impact of their communications across every touchpoint.

Asset Inventory

Effective PR starts with a deep understanding of how key executives and stakeholders think.

Through a structured discovery process, we gather insights on the competitive landscape, external market factors, and thought leadership priorities. This “brain dump” not only informs messaging but also uncovers compelling storylines and differentiation points, ensuring that PR efforts are rooted in authentic perspectives and strategically aligned with business objectives.