Program Measurement

See exactly how your PR investment helps your company stand out from the competition with data-driven insights through program measurement. Our team invests in industry-leading analytics tools to benchmark your reach (Share of Voice) and (impact) Power of Voice against competitors. We deliver quarterly reports packed with data, analysis, and actionable recommendations—enabling us to continuously refine your PR strategy for optimal results.

Capabilities

Earned Media Reach and Impact

Measuring both Share of Voice and Power of Voice Share serves as a strategic compass, offering a multifaceted view of your brand’s presence, competitive standing, and growth potential.

Our team leverages industry-leading analytics tools to evaluate both the volume and quality of media coverage against competitors. With the addition of measuring the most influential and relevant publications, our clients gain a precise understanding of how effectively their PR program is performing.

PR Program Analysis

We transform raw data into meaningful insights to validate your investment.

Our team delivers a comprehensive analysis within the context of your brand’s goals and competitive landscape. This deeper understanding helps pinpoint what’s working, identify areas for improvement, and guide strategic decisions, ensuring that our PR efforts are not just measured but truly effective.

Competitor Analysis

Competitor analysis is essential in PR because it provides valuable insights into the strategies, messaging, and tactics that resonate within your industry and the media landscape.

By understanding your competitors’ strengths and weaknesses, we continuously refine our PR strategy to differentiate your brand, capitalize on market gaps, and position you ahead of the competition. This ongoing evaluation enables our clients to remain agile, proactively adjust tactics, and ensure PR initiatives consistently deliver superior results.