Operational Optimization

Organization design ensures the right expertise and roles are in place across Marketing and Sales functions, clarifying decision-making authority, expectations and accountability within the organization. We create a clear structure for how functions work together efficiently, optimizing the configuration of functions, roles and resources to drive alignment, improve efficiency and maximize impact. 

Sales compensation is often referred to as the "virtual manager" and should be designed to ensure teams are delivering against organizational objectives. We develop sales compensation plans for all commercial roles and structure plans to attract, retain and motivate talent within organizations.

Having a framework for how to structure, organize and govern Marketing and Sales activities maximizes resource efficiency and reduces friction.  Marketbridge helps establish standard operating processes across internal departments and external partners, ensuring clear communication and accountability end to end.

Many organizations struggle to define fair and equitable territories and quotas that provide all sales resources the opportunity to succeed. We help clients effectively leverage the headcount within their organization through territory design and develop balanced, transparent quotas across sales resources.

Refining and improving the steps and procedures used to execute Marketing and Sales activities increases efficiency, reduces costs and eliminates bottlenecks.  Marketbridge systematizes and documents the workflows and processes for various scenarios, ensuring roles, timelines, SLAs and technologies are clear and coordinated.