Revenue Operations
Unify your revenue operations to drive scalable, predictable growth. With decades of experience in coverage, role and operating model design, enablement programs, and more, we help clients break down silos, streamline workflows, and implement scalable systems that drive predictable revenue performance.
Capabilities
Segmentation & Channel Coverage
Coverage and account segmentation directly impact sales effectiveness, revenue and growth potential, and involve analysis of the market, concentration of opportunity, product, competition and more.
Marketbridge deeply understands the complexity of B2B segmentation efforts and the downstream coverage implications. We bring decades of experience to help clients make confident choices around their direct or indirect (i.e., through partners, agents, distributors or wholesalers) coverage and set teams up for sustained success.
Sales Compensation
Optimized compensation and cost of sales is a strategic advantage for an organization sales compensation is often referred to as the “virtual manager” and should be designed to ensure teams are delivering against organizational objectives.
We develop sales compensation plans for all commercial roles and structure plans to attract, retain, and motivate talent within organizations.
Quotas & Territories
High-performance sales organizations succeed by strategically deploying resources to goals.
Marketbridge builds effective sales models to ensure teams can deliver to quota. We help clients effectively leverage the headcount within their organization through territory design and develop balanced, transparent quotas across sales resources.
Capacity & Headcount
To efficiently reach and serve new segments and markets, organizations must define the roles and overlays needed.
Through capacity and headcount sizing, we define the functions that will support the channel strategy, including the headcount needed within the unit for direct or distributor channels.
Sales Enablement
Arming sellers and partners with messaging, educational content, and technology enables better, more effective conversations with prospective buyers.
We provide sellers, regardless of the channel they sit, the foundational guidance and direction on how best to connect, engage with and accelerate prospects’ purchase journeys.
