Marketing & Communications

Craft thoughtful and salient brand and demand strategies—and follow through with seamless execution. Our Marketing & Communications experts work in lockstep with clients to build audience-centric MarComm plans and programs, develop resonant messaging and create show-stopping buyer and seller experiences that deliver on our clients’ objectives.

Deep expertise in complex verticals

We specialize in complex verticals and highly regulated industries, including financial services, healthcare and technology.

Decades of B2B and B2C experience

Our team has helped Fortune 50 through startup and challenger brands reach their goals—and have the hardware to prove it.

Seamless strategy activation

With decades of experience in intricate digital and martech ecosystems, we bring the expertise and acumen needed to activate GTM strategies with precision and poise.

Brand & Messaging

Creative & Content

Public Relations

Demand Generation & ABM

Campaign & Media Management

Digital Experiences

Brand & Messaging

Set the foundations to deliver exceptional experiences

Your customers fight for and ultimately buy from brands they know, like and trust. And that goes right to your company’s bottom line. Yet building a strong brand that delivers on both rational and emotional buyer needs is more important (and harder) than many stakeholders fully appreciate.

Our Brand & Messaging experts position brands to upend the status quo and deliver emotionally charged messaging and visual identities that differentiate, build authority and set up strong demand.

Connect the dots between brand, audience, medium and message
Cut through a sea of sameness in crowded markets
Build a scalable foundation for all future activities and brand experiences

ICP & Persona Development
Buyer Journey Mapping
Competitive Digital Analysis
Brand & Product Positioning
Unique Buying Proposition®
Architecture
Messaging Matrices
Brand & Product Naming
Brand Identity

Creative & Content

Craft experiences that win hearts and minds

Winning mindshare and wallet share in complex and sophisticated environments demands a fresh and deeply customer-centric approach. One that combines strategic brainpower and relentless imagination.

From creative campaigns to content assets, video to experiential and beyond, our Creative & Content team designs and delivers experiences that ignite curiosity, feed educational needs and propel buying journeys. Anchored by insight and infused with analytics, craft experts at Marketbridge bring savvy communications strategies to life in unexpected and outsized ways.

Break through the clutter and get on the radar
Drive engagement across the buying journey
Deliver visual and content experiences that leave audiences wanting more

Big Idea Development
Design & Copywriting
Content Strategy
Content & Influencer Marketing
Creative Production
Sales Enablement Support

Public Relations (PR)

Communicate your excellence and reach new audiences

Building relationships, earning trust and gaining third-party validation through earned media strengthens organizational credibility and authority in a way paid communications can’t.

Our team of Public Relations (PR) experts crafts stories that establish the right perception; put organizations, their solutions and their leadership in the spotlight; and drive public conversation around issues important to achieving strategic objectives. We listen to key audiences, build trusted relationships and nurture the ideas that position our clients to drive the news cycle.

Nurture mutually beneficial relationships with public audiences and influencers
Build external validation and support for products, solutions and expertise
Capture strong return on investment (ROI) to complement owned and paid channels

Corporate Messaging & Positioning
Media Relations
Media Monitoring
Press Releases
Thought Leadership Campaigns
Byline & Op-Ed Programs
Speaking & Events Programs
Award Programs
Analyst & Influencer Relations

Demand Generation & ABM

Identify and connect with right-fit audiences

It’s not about demand generation vs. account-based marketing (ABM)—never has been. The two must coexist in a cohesive system that fuels interest, builds pipeline and drives revenue growth.

Our Demand Generation & ABM experts support across the demand spectrum, from always-on broad-based 1:Market programs through to 1:Many, 1:Few and 1:1 ABM plays. We blend savvy strategy, creative thinking and purposeful measurement to identify and connect with audiences most likely to engage and convert.

Define the right buyer, right message, right channel for the right moment
Create integrated, multi-channel and multi-touch campaigns powered by modern martech
Make every dollar and every interaction count

Demand & ABM Strategy
Target Account Strategy
Data Health Analysis, Cleansing & Enrichment
Campaign Planning & Orchestration
Nurture Program Design
Measurement Strategy
Lead Management & Scoring
Reporting & Optimization

Campaign &
Media Management

Maximize reach and impact

Without a sound media strategy in place, nothing reaches the eyes and ears of buyers—no matter how insightful the message or gorgeous the creative.

Our Campaign & Media Management team builds strategies that maximize reach and impact. We bring deep channel expertise across all areas of paid media, including search, social, programmatic, content syndication, trade and traditional media, direct response and out of home, ensuring good work reaches its intended audience and delivers measurable return on marketing investment.

Set the ideal media mix to deliver on objectives
Ensure compelling communications get in front of prospects and customers
Optimize media spend to squeeze more from every dollar

Media Planning, Buying & Management
Campaign Activation & Management
ABM Platform Management
Audience Engagement Analytics
Marketing Performance Analysis
Testing & Optimization

Digital Experiences

Make a strong digital impact every time

Digital experiences (DX) are often buyers’ first window into your brand. Are you making the right first (and second and third) impression?

At Marketbridge, we create standout digital experiences by designing and optimizing customer-centric touchpoints. From SEO, SEM and social media to web design, email marketing and more, we’ll ensure your brand makes a strong digital impact every single time.