Campaign & Media Management

By implementing comprehensive media strategies, brands can maximize the impact of their demand marketing investments. We provide end-to-end paid media management, from media mix planning to inventory purchasing, ad placements and trafficking, and ongoing monitoring and reporting, to support demand marketing and wider growth objectives. 

For campaigns to hit their mark and deliver the returns growth leaders and executives expect, activation must be coordinated and optimizations ongoing. Our expert team of developers is proficient in coding languages and proficient working within CMSs or MAPs. Post-launch, we monitor campaign activity and perform A/B testing, adjusting audience targeting, spend, creative and offer levers to learn, iterate and optimize performance.

ABM platform management involves operationalizing and optimizing the use of platforms such as Demandbase and 6sense to execute high-performing targeted campaigns. As certified Demandbase and 6sense partners, we empower clients to get the most out of their ABM platform investment. We can help facilitate integration and adoption across Marketing and Sales and help teams extract valuable data that can inform insights and power future campaigns.

The more granular engagement analytics are, the more powerful and actionable they can be for marketing leaders and their teams.  Leveraging martech and adtech campaign data, we help clients gain dimensionalized views of demand marketing performance. We analyze account-level and contact-level engagement for the triggers that create reactions, then optimize content, creative, offers or user journeys based on interaction.

Modern growth leaders need to confidently demonstrate what’s working and what’s not to measure and prove ROI on all their investments and activities. We help leaders demonstrate to their teams and their executives the visible impact of marketing on the business. Focusing on the KPIs and objectives of campaigns or media strategies, we highlight aggregate and specific areas of success along with opportunities to optimize for greater impact.

Taking an iterative approach to campaigns and media programs and allowing in-market data to inform what’s working reduces bias and assumptions and ensures responsible use of budget and resources. Our team understands the value and the nuance of effective testing. Across digital channels and formats like display, social and email, we test myriad variables, including creative, offer and CTA to deliver more personalized experiences that drive greater conversions and optimize spend.