Creative & Content

A strong creative idea is a doorway for the audience to enter a brand’s story. To be relevant and resonant, big ideas must be rooted in audience insight.  Our creatives bring strategic thinking and inspired direction to brand and demand gen ideation across B2B, B2C and B2B2C brands. We develop extensible, head-snapping ideas that build deep resonance and compel action.

Great copy and design connects emotionally, challenges perceptions and motivates change.  Copywriting and visual design at Marketbridge is strategic and creative in equal measure. From snappy digital ads to event installations and OOH—and everything in between—our creative teams transform complex ideas and value propositions into inspired digital and physical creative experiences.

Content plays a leading role across the customer lifecycle, from awareness through post-purchase loyalty and advocacy. A content strategy anchors the entire process, guards against random acts of content and ensures clients derive the greatest value from their resources. We help leaders and their teams ideate, plan, calendar, orchestrate, distribute and govern activities so that content continually supports strategic campaign and business objectives and serves target audiences’ informational and commercial needs. 

A buyer’s journey isn’t linear, and organizations need full-funnel content that fulfills a diverse set of emotional and rational needs and requirements.  From white papers to eBooks, videos, webinars and case studies, our craft experts imagine and deliver content marketing and influencer programs that boost authority, build credibility and fuel downstream demand.

Multimedia plays a critical role in people’s lives. But to stand out, creative production must be smart, savvy and salient. Our creative production team brings bold direction and extensive capabilities to video, broadcast and photography work. We collaborate closely with client teams to imagine, plan, direct, edit and launch spots and series that inspire, provoke and move audiences.

Equipping sellers with the content to have informed and inspired conversations with the right buyers at the right time builds brand consistency and accelerates deals. From sell sheets and competitive battle cards to interactive and digital tools, we collaborate with marketers and salespeople to imagine and build content experiences that connect with the brand and make the Sales team’s job easier and more effective.