Managed Technology Operations

Clean, complete and accurate data is the backbone of marketing activity. Without high-quality data, strategies and programs risk falling short of reaching, engaging and converting their intended audiences. Our team works within martech and CRM databases to organize, cleanse and enrich data so it supports and enables effective campaign targeting, segmentation, personalization, lead management and reporting—and that it’s usable in and compliant with any client-, industry- or government-mandated data security measures.

Modern nurture programs are often complex and multi-pronged. Ensuring flawless activation is critical to effective engagement, measurement and optimization. Our team thrives amid martech complexity. We work across martech platforms to automate and deploy multi-touch, multi-channel programs, seamlessly connecting MAPs, DSPs, social, web and landing pages, chat, and Sales engagement experiences.

Process and workflow automation play a crucial role in optimizing marketing and sales operations by standardizing procedures and integrating systems to improve efficiency and reduce manual effort. We build programs and automated workflows that streamline business processes and boost productivity. Engagements might include designing and implementing lead and account scoring models, lead and account lifecycle workflows or data cleansing/enrichment programs.

Martech stack implementations can be incredibly complex due to the number of integrations and data flowing in and out, making it difficult to—without specialized expertise—quickly spot and correct errors.  Our team brings a depth of understanding of martech platforms and processes to martech troubleshooting. If technology isn’t working or an experience isn’t coming to life as expected, we confidently look under the hood, diagnose the problem and identify solutions to rectify and get back on track.

Martech buying can be a long process, involving research, alignment, buy-in, evaluation and selection. Implementation and integration adds additional time.  Through strong partnerships with industry leaders like Demandbase and 6sense, we enable clients to trial tools and technologies before committing to longer contracts. We can also enable access to specific data, including intent or technographic, that can support campaign strategy or activation.