Modern Marketing Stack Architecture

A thoughtful martech strategy revolves around an organization’s business needs and priorities, not what’s new or what competitors or other organizations are doing.
 We collaborate with clients to identify business and marketing needs and goals, translate and document those needs into a technology strategy and make recommendations on specific tools and platforms that will deliver on the objectives.

With well-defined business and marketing goals and objectives in hand, we dig into existing stacks to determine what’s there, what’s deployed, what’s limiting and what’s untapped. Through Martech Stack Audits & Readiness Assessments, we identify relevant gaps and make recommendations on how to fix them, whether through maximizing the use of existing tech or by helping search, purchase and implement new tools or platforms.

Martech Strategy defines the why and the what. Martech System Architecture starts to document the how. Our experts translate the business and marketing requirements into technical implementation requirements by defining what Martech tools and platforms should be integrated in your stack and outlining what data needs to flow between systems and when.

It’s not uncommon to find dozens of vendors that claim to do the same thing. The right choice is based on an organization’s unique needs, realities and constraints—which may or may not align with what’s category-leading. We draw on a depth of experience to help clients document and prioritize their vendor requirements through the lens of their martech strategy. We illuminate must-haves versus nice-to-haves and help select the platforms and vendors that will generate the maximum return on martech investment.