Measure marketing effectiveness
The pressure for more efficient—and more measurable—marketing is a key imperative for growth leaders. CFOs want rigorous measurement of marketing activities. Yet, a single-minded focus on measurability can lead to bias for well-instrumented channels and downstream activities.
While a plethora of methods and tools to measure marketing effectiveness exist, many teams lack a clear-eyed view of what’s working and what’s not. Challenges in measurement techniques, data sourcing and increased privacy all make measuring marketing effectiveness increasingly complex.
At Marketbridge, we use both discrete and aggregated techniques to help growth leaders draw a direct line from Marketing to business impact. Our unique approach uses analytics and insight to help leaders measure all marketing channels, increase spending where there is marginal room for efficient growth and cut ineffective spending.
Optimizing member outreach campaigns to improve health outcomes
A Fortune 50 healthcare payer sought to improve member health outcomes by engaging members with specific gaps in care. However, measuring campaign effectiveness was a challenge. Here’s how we applied marketing analytics to increase preventive screenings and optimize spend.
Building a simple, actionable, measurable brand model
A premium personal care brand wanted to quantify brand strength to review which marketing efforts and strategic initiatives moved the needle. See how Marketbridge helped reveal the relationship between brand strength and sales.
