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Category: Marketing Analytics & Data

  • Article

Why Marketbridge for MMM or MTA: Principles of our open-source approach

Many MMM and MTA solutions miss the mark with slow results, black-box models, and weak brand metrics. Marketbridge’s white box, open-source approach solves these challenges with accurate attribution, real-time updates, and actionable growth insights.
  • Marketing Analytics & Data
  • Article

From quantity to quality: Rethinking healthcare marketing for long-term value

Why quality matters: learn how healthcare marketing can build trust in a distrustful society. By focusing on credibility, personalized messaging, and long-term value, providers can foster stronger patient connections and drive meaningful outcomes.
  • Go-to-Market Strategy, Marketing Analytics & Data
  • Article

Down-funnel channels: Duplicative, distribution taxing, or accretive?

Media Mix Models often over-attribute down-funnel demand capture channels like paid search and affiliates. Learn how to distinguish duplicative from distribution tax channels, measure downside elasticity, and identify truly accretive drivers of growth.
  • Marketing Analytics & Data
  • On-Demand Webinar

Peer insights webinar: Navigating Medicare and Medicaid marketing, sales, & retention

Access the recording of our peer insights webinar to uncover the impacts of policy, demographics, low trust, and more in a dynamic environment.
  • Marketing Analytics & Data
  • Article

Five ways a CDP can help financial services marketers

Marketing leaders in financial services face legacy systems, siloed teams, and compliance hurdles. Composable CDPs offer a flexible path forward. Learn how to modernize your data strategy and drive results—without overhauling your infrastructure.
  • Marketing Analytics & Data
  • Article

Healthcare marketing needs a data strategy reset

Healthcare marketers are challenged by fragmented systems and siloed insights. Learn how composable CDPs, clean taxonomy, and smart integration drive attribution, personalization, and real outcomes without a full platform rebuild.
  • Marketing Analytics & Data
  • Article

The rise of composability in marketing stacks

Marketing leaders seek flexibility in Martech selection and licensing. Composable data lakes (GTMDL) provide greater control, scalability, and measurement than traditional CDPs, enabling smarter marketing with less risk and faster ROI. Discover how to modernize your stack now.
  • Marketing Analytics & Data
  • Article

The analytical marketer

The "Excel Effect" transformed enterprises by democratizing analysis. Today’s data tools are more powerful, but siloed. It’s time for marketing teams to merge craft and skill, own their data, and reclaim analytical control—no more guilds, no more barriers.
  • Marketing Analytics & Data
  • Article

AI-driven marketing use cases and watchouts

AI in marketing depends on clean, structured data. Discover how a Go-to-Market Data Lake (GTMDL) enables scalable AI use cases like content creation, predictive analytics, and decisioning—while avoiding pitfalls like poor data quality, high cost, and weak governance.
  • Marketing Analytics & Data
  • Article

The hidden costs of siloed ecosystem

Over a third of every benefits premium dollar may be lost to inefficiencies. With innovation stalled for a decade, it’s time to rethink the system. Learn how providers can streamline the ecosystem and gain a competitive edge.
  • Marketing Analytics & Data