News & Press - Marketbridge

Category: Marketing Analytics & Data

Article

A better way to measure and communicate B2B marketing ROI

Measuring B2B marketing ROI is essential for proving impact and guiding smarter decisions. Learn how to track the right metrics, connect marketing efforts to revenue, and demonstrate value to stakeholders.

Go-to-Market Strategy, Marketing Analytics & Data

Article

The problem with B2B measurement

A breakdown of the true nature of the B2B pipeline, how buyers really move through decisions, why marketing and sales stages often misrepresent reality, and the gap between internal processes and customer expectations.

Go-to-Market Strategy, Marketing Analytics & Data

Article

Report card: Grading 2025 GTM predictions

A year-end look at how 2025's Go-to-Market predictions held up, from economic expectations and AI-driven transformation to the growing gap between rapid tech innovation and enterprise readiness.

Go-to-Market Strategy, Marketing Analytics & Data

Article

5 key takeaways on quality in go-to-market

Explore 5 key takeaways from the ANA and Marketbridge conference on moving toward quality marketing and analytics, for marketing leaders to evaluate and discuss.

Go-to-Market Strategy, Marketing Analytics & Data

Resource

Composable Customer Data Platform (CDP)

Learn what a composable CDP is and how it unifies customer data as a single source of truth for sales, marketing, and customer experience.

Marketing Analytics & Data

Article

Quality marketing analytics

Marketing is about people not just data. Learn how humanization of prospects and customers through quality-focused analytics transparency and ownership can reveal real insights improve decisions and drive long-term growth.

Go-to-Market Strategy, Marketing Analytics & Data

Resource

Unified Marketing Measurement

Unified Marketing Measurement (UMM) unites MMM, MTA, and testing into one system for a complete view of marketing ROI. Discover how UMM links long-term brand impact with real-time insights—read the full guide.

Marketing Analytics & Data

Article

Why Marketbridge for MMM or MTA: Principles of our open-source approach

Many MMM and MTA solutions miss the mark with slow results, black-box models, and weak brand metrics. Marketbridge’s white box, open-source approach solves these challenges with accurate attribution, real-time updates, and actionable growth insights.

Marketing Analytics & Data

Article

From quantity to quality: Rethinking healthcare marketing for long-term value

Why quality matters: learn how healthcare marketing can build trust in a distrustful society. By focusing on credibility, personalized messaging, and long-term value, providers can foster stronger patient connections and drive meaningful outcomes.

Go-to-Market Strategy, Marketing Analytics & Data

Article

Down-funnel channels: Duplicative, distribution taxing, or accretive?

Media Mix Models often over-attribute down-funnel demand capture channels like paid search and affiliates. Learn how to distinguish duplicative from distribution tax channels, measure downside elasticity, and identify truly accretive drivers of growth.

Marketing Analytics & Data