News & Press - Marketbridge

Category: Marketing Analytics & Data

Case Study

Driving customer acquisition efficiency with marketing science

Rising costs, fragmented insights—this healthcare payer needed a data-driven strategy. We built an integrated measurement system to optimize marketing spend and boost efficiency.

Marketing Analytics & Data

Case Study

Embedded support transforms marketing analytics team

A fast-moving marketing team needed to prove ROI, optimize spend, and scale insights. Marketbridge built analytics, attribution, and testing frameworks to unlock smarter growth.

Marketing Analytics & Data

Case Study

Measuring marketing’s impact across multiple sales channels

Marketbridge helped a tech client optimize their marketing budget across retail and D2C channels, driving a 9% sales increase. See how we uncovered key insights to optimize their budget.

Marketing Analytics & Data

Whitepaper

Measuring marketing’s effectiveness

The pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.

Marketing Analytics & Data

Whitepaper

5 areas where CMOs struggle in measuring ROI and where to focus

Despite a progression of technology, methods, and practices, we see 5 key challenges for CMOs driving and measuring ROI over the next decade. Download the whitepaper for an in-depth review of these 5 challenges.

Marketing Analytics & Data

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Marketing Analytics & Data

Article

Exciting new MEP (Marketing Effectiveness Platform) features

Discover the latest Marketing Effectiveness Platform features with enhanced data integration, insights, and user-friendly tools!

Marketing Analytics & Data

Article

Introducing Integrated Testing-Mix-Attribution

The article outlines how Integrated Testing and Mix Attribution improve marketing strategies by combining real-time testing with historical data analysis. This approach helps businesses optimize performance, refine decision-making, and balance short-term gains with long-term goals.

Marketing Analytics & Data

Article

Marketing mix modeling example

Explore our comprehensive marketing mix modeling example to understand how various channels and factors impact business outcomes.

Marketing Analytics & Data

Article

How does multi touch attribution work?

How does multi-touch attribution work? Discover how MTA assigns value to every customer interaction to improve marketing effectiveness.

Marketing Analytics & Data