News & Press - Marketbridge

Category: Marketing Analytics & Data

Resource

Measuring the impact of brand marketing on business growth

Businesses with direct customer ties have a unique advantage in driving sales. However, they often struggle to measure the long-term benefits of brand and upper-funnel marketing—focusing instead on short-term gains. This framework unpacks the value of brand marketing and how to measure its impact for …

Brand-to-Demand Marketing, Marketing Analytics & Data

Whitepaper

A roadmap for modern B2B go-to-market: Part 1 – growth design

‘Part 1: Growth Design’ explores the scope and history of go-to-market strategy and the technological innovations that are driving massive change in this discipline. Download the comprehensive 52-page whitepaper and learn more about this 3-part series.

Go-to-Market Strategy, Marketing Analytics & Data

Resource

The state of marketing analytics

This benchmark report is a way for marketing analytics leaders and teams get a sense of where they stand on the path to advanced analytics. Access the report to learn more about our findings on the state of marketing analytics in 2022/2023.

Go-to-Market Strategy, Marketing Analytics & Data

Article

6 most common marketing analytics pitfalls

Over the past decade, we have identified 6 common pitfalls that hinder effectiveness. By understanding these pitfalls upfront, marketing analytics teams can operate in a more agile, scientific way.

Marketing Analytics & Data

Whitepaper

A roadmap for modern marketing analytics

These pages outline the scope of Marketing Analytics jobs-to-be-done and detail the functional building blocks that teams need to better diagnose issues, predict outcomes, and progress on marketing goals.

Marketing Analytics & Data

Resource

Evaluating lead generation campaigns for long-term success

To combat performance decline and strategy drift, marketing must start evaluating lead generation campaign performance every few years. Download the framework for four core steps you must take.

Brand-to-Demand Marketing, Marketing Analytics & Data

Article

4 lead generation mistakes CMOs (and their teams) make

We’ve identified four common lead generation mistakes that CMOs and their teams make that hinder lead gen performance. Is your team suffering from these problems?

Brand-to-Demand Marketing, Marketing Analytics & Data

Article

The problem with multiple customer segmentations

It can be tempting to create the perfect segmentation; however, multiple customer segmentations are almost always a mistake. Download our checklist "10 Step Checklist for Creating Actionable Segmentations and Personas" for additional insights.

Go-to-Market Strategy, Marketing Analytics & Data

Article

4 signs of stagnant marketing analytics

Stagnant marketing analytics teams exhibit poor scalability, rigidity, low ownership, and a stuck culture. Learn how to spot these signs and drive transformation.

Marketing Analytics & Data

Resource

Multi-touch attribution and measuring your marketing halo

ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle. Download the framework for all the details on running a multichannel marketing halo analysis and get our checklist of 9 to-do’s..

Marketing Analytics & Data