News & Press - Marketbridge

Category: Marketing Analytics & Data

Whitepaper

A roadmap for modern marketing analytics

These pages outline the scope of Marketing Analytics jobs-to-be-done and detail the functional building blocks that teams need to better diagnose issues, predict outcomes, and progress on marketing goals.

Marketing Analytics & Data

Resource

Evaluating lead generation campaigns for long-term success

To combat performance decline and strategy drift, marketing must start evaluating lead generation campaign performance every few years. Download the framework for four core steps you must take.

Brand-to-Demand Marketing, Marketing Analytics & Data

Article

4 lead generation mistakes CMOs (and their teams) make

We’ve identified four common lead generation mistakes that CMOs and their teams make that hinder lead gen performance. Is your team suffering from these problems?

Brand-to-Demand Marketing, Marketing Analytics & Data

Article

The problem with multiple customer segmentations

It can be tempting to create the perfect segmentation; however, multiple customer segmentations are almost always a mistake. Download our checklist "10 Step Checklist for Creating Actionable Segmentations and Personas" for additional insights.

Go-to-Market Strategy, Marketing Analytics & Data

Article

4 signs of stagnant marketing analytics

Stagnant marketing analytics teams exhibit poor scalability, rigidity, low ownership, and a stuck culture. Learn how to spot these signs and drive transformation.

Marketing Analytics & Data

Resource

Multi-touch attribution and measuring your marketing halo

ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle. Download the framework for all the details on running a multichannel marketing halo analysis and get our checklist of 9 to-do’s..

Marketing Analytics & Data

Resource

Optimizing B2B return on marketing investment

There are three key inputs to optimize B2B return on marketing investment as well as critical dos and don’ts. Download the framework for detail into these inputs and get six critical dos and don’ts to optimize your B2B marketing mix.

Marketing Analytics & Data