Category: News

Bethesda, MD – February 10, 2026 – Marketbridge, the Go-to-Market® growth firm, today announced it has been named B2B Agency of Record (AOR) by the Commercial Display and IT Solutions division of LG Electronics USA.

A global leader in consumer electronics and home appliances, LG Electronics is also a formidable player in commercial displays as part of its worldwide business-to-business (B2B) strategy. In the United States, LG serves organizations ranging from small businesses to large enterprises across multiple industries through a broad and innovative portfolio of commercial displays, IT infrastructure, and software solutions.

LG selected Marketbridge as its U.S. commercial display business AOR after a competitive search process. “At its heart, LG believes in innovation—and we wanted the same in our new B2B agency partner,” said Paul Vitellaro, LG Electronics USA’s Head of B2B Marketing Communications, Campaigns and Branding. “Marketbridge set the standard through its modern B2B marketing capabilities and leadership in Account-Based Experiences (ABX), and the smart, inquisitive and collaborative nature of the team we met through the search process.”

Marketbridge also offers the breadth of B2B marketing capabilities that LG was seeking under one roof. Best-in-class go-to-market demand strategy, data and analytics, marketing operations support, media management and creative, among other services, are seamlessly integrated, providing clients with the opportunity to rationalize agency support without compromising quality.

“We are proud to have been selected by LG as its U.S. growth marketing partner for commercial displays and IT solutions. Applying our award-winning B2B and account-based marketing expertise to support the continued growth of one of the world’s most iconic brands represents an exciting strategic opportunity,” said Bob Ray, CEO of Marketbridge. “We look forward to a long-term partnership built on shared ambition and results.”

About Marketbridge
Marketbridge is the Go to Market® growth firm for sales and marketing leaders in complex markets. The firm helps enterprise organizations design, operationalize, activate, and measure modern go to market models through integrated strategy, insight, data orchestration, and activation. In the 2025 B2B Agencies Benchmarking Report, Marketbridge ranked number one in both Brand and Demand Agency categories and number two overall among the fastest growing U.S. B2B agencies.

About LG Electronics USA’s Commercial Displays and IT Solutions
LG Electronics USA serves commercial display and B2B IT customers in the U.S. lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG’s U.S. Media Entertainment Solution B2B division delivers business-to-business technology solutions tailored to the particular needs of business environments. Eleven-time ENERGY STAR® Partner of the Year LG Electronics USA Inc., headquartered in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a leading smart life solutions company with annual global revenues of more than $60 billion from consumer electronics, home appliances, HVAC solutions and vehicle components. For more information, please visit www.LGSolutions.com. Stay up to date with @LGforBusinessUSA on LinkedIn, Instagram, Facebook and YouTube.

Bethesda, Md. – Jan. 21, 2026 – Marketbridge, the Go to Market® growth firm, today announced the appointment of two senior executives to its leadership team. Mike Swartz has joined as Chief Growth Officer and Ellie Ahmadi as Senior Vice President of Global Corporate Marketing. These appointments follow the company’s recent leadership transition, with B2B industry veteran Bob Ray named Chief Executive Officer in November.

As Marketbridge enters its next chapter, the firm is expanding its role as a go-to-market operating partner that brings together strategy, insight, data, and activation. This evolution reflects growing demand from enterprise leaders for fewer partners and greater accountability across the full go-to-market engine.

“As Marketbridge enters its next chapter, we are expanding our role as a go-to-market operating partner that integrates strategy, insight, data, and activation,” said Ray. “Enterprise leaders are looking for partners who can operate with clarity and accountability across growth priorities. We are excited to welcome Mike and Ellie as leaders who will help us deliver on that ambition.”

As Chief Growth Officer, Mike Swartz is responsible for accelerating Marketbridge’s growth across clients, offerings, and markets. He leads the firm’s go-to-market strategy, solution design, account management, partnerships, corporate marketing, and revenue operations. Swartz brings deep experience shaping modern go-to-market models and driving transformational growth across agency, client-side, startup, and professional services organizations.

“Marketbridge sits at a unique intersection of strategy and execution,” said Swartz. “Clients are looking for partners who can help them move from insight to action faster and with greater confidence. I am excited to join a team that is focused on building durable growth by aligning go-to-market strategy, delivery, and measurable outcomes.”

Prior to joining Marketbridge, Swartz held senior leadership roles at Bounteous and Accenture Song, where he served as a Managing Director and growth leader responsible for client growth, revenue expansion, and new account acquisition across both B2B and B2C sectors.

As Senior Vice President of Global Corporate Marketing, Ellie Ahmadi brings more than two decades of B2B marketing leadership experience helping organizations clarify their narrative, modernize go-to-market strategy, and drive measurable growth. She has held senior leadership roles across corporate marketing, demand generation, and digital transformation, including multiple Chief Marketing Officer positions guiding companies through periods of significant change. Her role will be central to how Marketbridge positions its evolving capabilities in the market.

“Together, Mike and Ellie bring the leadership and executional rigor needed to help our clients navigate increasingly complex buying environments while accelerating Marketbridge’s own growth,” Ray added. “Their appointments reinforce our commitment to building a differentiated firm that delivers modern go to market excellence consistently and at scale.”

About Marketbridge
Marketbridge is the Go to Market® growth firm for sales and marketing leaders in complex markets. The firm helps enterprise organizations design, operationalize, and activate modern go-to-market models through integrated strategy, insight, data orchestration, and activation. In the 2025 B2B Agencies Benchmarking Report, Marketbridge ranked number one in both Brand and Demand Agency categories and number two overall among the fastest-growing U.S. B2B agencies.

Bethesda, MD – December 2, 2025 – Marketbridge, the Go-to-Market® growth firm, today announced the appointment of Bob Ray as Chief Executive Officer. Ray succeeds John Shomaker, who has successfully led the company through a period of significant growth and integration and will remain actively involved as an advisor.

Under Shomaker’s leadership, Marketbridge strengthened its market position by acquiring industry-leading capabilities, unifying multiple companies under a single operating model, and establishing a modernized Marketbridge brand built for enterprise growth leaders. The company now enters its next phase, expanding its role as a new type of go-to-market operating partner, one that integrates strategy, insight, data, orchestration, and activation, with emerging AI-enabled intelligence layers.

“Marketbridge is now firmly established as a global growth consultancy and marketing services firm,” said Tony Brindisi, Board Member, co-founder, and Managing Partner at RTC Partners. “With Bob’s leadership and the addition of key talent, we will accelerate our next chapter and deliver truly differentiated, outcome-focused growth solutions for enterprise clients worldwide.”

Ray, a veteran agency CEO, previously led Merkle B2B within the Dentsu Group, helping build one of the most recognized digital and data-driven growth agencies in the world. He has held leadership roles across global marketing firms, serving clients including Cisco, Oracle, AWS, and GE.

“Brand and growth leaders today don’t need another agency, consultancy, or tech vendor,” said Ray. “They need one partner who unifies strategy, insight, data, activation, and media, who designs, operates, and continuously optimizes the end-to-end go-to-market engine. That’s the category Marketbridge is building.”

With nearly 400 employees across North America, London, and remote hubs worldwide, Marketbridge continues to invest in AI-powered decision intelligence, connected analytics, and integrated activation capabilities that remove fragmentation between strategy and execution, offering a strategic alternative to traditional holding-company or consultancy models, and a platform for measurable, end-to-end growth.

About Marketbridge
Marketbridge is the Go-to-Market® growth firm. Part strategic consultancy, part scaled marketing services platform, Marketbridge helps enterprise organizations design, operationalize and activate their go-to-market models—powered by data, analytics, decisioning layers and measurable activation. Marketbridge partners with over 200 clients, including AWS, AMD, Elevance Health, ServiceNow and Intel. In the 2025 B2B Agencies Benchmarking Report, Marketbridge ranked #1 in both Brand and Demand Agency categories, and #2 overall fastest-growing U.S. B2B agency.

2nd October, 2025: Revere, the multi-award-winning UK-based B2B technology marketing agency, has been acquired by Marketbridge, a leading integrated growth consulting and marketing firm. The move doubles Marketbridge’s headcount in Europe since its acquisition of April Six earlier this year.

Marketbridge is a US-headquartered firm with further operations in Canada. Together, April Six and Revere form the foundation of Marketbridge Europe, enabling the organisation to better serve global B2B clients with local relevance and strategic depth. This integration is backed by RTC Partners, a private equity firm focused on building best-in-class professional services organisations through purposeful investment and long-term growth.

Based in Marlow, Buckinghamshire, Revere delivers marketing services for the B2B technology sector. It brings particular strength in its understanding of the channel ecosystem, which will enhance Marketbridge’s capabilities in serving clients with complex routes to market. Revere brings 52 staff into the Marketbridge group, and clients including: Westcoast, Lenovo, Samsung and Fujitsu.

With the addition of Revere, Marketbridge brings together more than 300 growth consultants, data scientists, technologists, digital marketers, media specialists, designers, content creators, and communications experts dedicated to helping large enterprises and aspirational brands grow rapidly and profitably—with zero signal loss from strategy through execution.

The acquisition of Revere aligns with Marketbridge’s commitment to addressing the evolving needs of growth-focused organisations. As businesses navigate complex market dynamics, the combined expertise of Marketbridge and Revere will empower clients to transition seamlessly from strategy to execution, ensuring impactful and measurable results. Together, they will offer comprehensive, data-driven strategies that optimise marketing spend, enhance brand and accelerate revenue growth.

John Shomaker, CEO, Marketbridge
“Welcoming Revere into Marketbridge marks another step forward in our mission to help B2B organisations grow with clarity, speed, and purpose. The market is asking for more joined-up thinking, where strategy, creativity, and performance are connected, not fragmented. Revere brings a depth of insight, a strong advisory ethos, and a proven ability to deliver meaningful outcomes for ambitious technology brands. Together, we’re building an organisation that helps marketing leaders move from complexity to confidence, and from ambition to action.”

Fiona Shepherd, Head of Europe, Marketbridge
“Revere has built something genuinely distinctive in the B2B technology space, combining strategic clarity with creative depth, and a deep understanding of how to drive growth through complex channel ecosystems. Their ability to navigate the nuances of partner marketing, while staying focused on customer impact, is rare and incredibly valuable. What excites me most is how this complements our consultancy-led approach at Marketbridge. Together, we’re creating an organisation that gives marketing leaders what they’ve been asking for: a team that understands both the strategy and the reality of execution. This is a model built for what comes next in B2B.”

Fiona McKenzie, CEO, Revere
“This move is about giving our clients more: more capability, more reach, and more strategic clarity, without losing what makes Revere different. We’ve always believed that marketing should be meaningful, not mechanical. That belief has shaped how we work: with emotional intelligence, with deep market insight, and with a clear focus on helping B2B technology brands grow in ways that matter.

Joining Marketbridge allows us to build on that foundation. It brings together the best of strategic consultancy and go-to-market delivery, in a way that’s joined-up, responsive, and built for the realities our clients face every day. From navigating complex channel ecosystems to driving performance across longer, more fragmented buyer journeys, we now have the scale and support to go further, while staying true to our purpose.”

About Revere
Revere is a leading B2B marketing agency focused on driving impact for clients through
measurable growth strategies. It has a proven, unique approach helping technology brands find their space in a crowded, fast-moving world. With a team of 53 professionals based in the UK, they work with clients across all aspects of the channel partner ecosystem, including: Advania, Avanade, Exclusive Networks, Fujitsu, Lenovo, Microsoft, Samsung, Sitecore and Westcoast.

For more information, visit www.thisisrevere.com

About Marketbridge
Marketbridge is the Go-to-Market® growth firm. Part strategic consultancy, part top-ranked agency, Marketbridge helps marketing and sales leaders align and win in complex markets globally – with no signal loss from GTM strategy through in-market execution. With a team of over 300 professionals across global locations including Boston, D.C., San Francisco, Seattle, London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, Elevance, and CERN.
Marketbridge was ranked #1 in the brand agency and demand agency categories in the US B2B Agencies Benchmarking Report by B2Bmarketing.net in 2025. It also ranked #2 in the fastest growing and the overall US B2B agency league table for 2025.

ENQUIRIES:   

Marketbridge Europe
Danny Mitchell, Media Relations Director
Marketbridge
dmitchell@marketbridge.com

BETHESDA, MD – September 2, 2025 – Marketbridge, a leading integrated growth consulting and marketing firm, today announced that it has been recognized in “The Marketing Measurement and Optimization Services Landscape, Q3 2025,” an overview of notable vendors in the optimization and measurement space published by Forrester. Marketbridge works closely and collaboratively with its clients to plan, measure, test, and recalibrate their marketing and media investments, driving and optimizing upper, mid, and lower funnel marketing, growth, and sales objectives.

Marketbridge is named among “notable providers” in the report, which provides an overview of marketing measurement and optimization services vendors, their focus areas, and the evolving needs of enterprise organizations. The report helps marketing professionals understand the value they can expect from a marketing measurement and optimization service provider, learn how providers differ, and investigate options based on size and market focus.

For the report, Marketbridge selected its top three extended business scenarios that it focuses on: attribution modeling, data quality diagnostics, and owned/earned media measurement.

“We are proud to be recognized in The Marketing Measurement and Optimization Services Landscape report,” said Marketbridge Chief Analytics Officer Andy Hasselwander. “Our data-driven approach to measurement and optimization delivers real-time, accurate answers, getting to the truth in one day, while other comparable offerings take over three months. Furthermore, our data gives brands their optimal marketing and media mix over a five-year period, rather than just guiding them through the present quarter. This long-view approach is far more effective for long-range strategic planning, a key imperative for marketers and growth leaders today.”

Marketbridge’s approach provides insights into long-term brand effects and upper-funnel earned media investments upfront, when often these hard-to-measure channels are omitted or under-measured. This comes at a time when marketers are shifting away from demand generation in favor of high-quality, authoritative messaging that fuels AI-powered search engines.

About Marketbridge
Marketbridge is the Go-to-Market® growth firm. Part strategic consultancy, part top-ranked agency, Marketbridge helps marketing and sales leaders align and win in complex markets globally – with no signal loss from GTM strategy through in-market execution. With a team of 310 professionals across global locations including Boston, D.C., San Francisco, Seattle, London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, Elevance, and CERN.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .