Category: News
Marketbridge doubles footprint in Europe with acquisition of B2B tech marketing agency Revere
2nd October, 2025: Revere, the multi-award-winning UK-based B2B technology marketing agency, has been acquired by Marketbridge, a leading integrated growth consulting and marketing firm. The move doubles Marketbridge’s headcount in Europe since its acquisition of April Six earlier this year.
Marketbridge is a US-headquartered firm with further operations in Canada. Together, April Six and Revere form the foundation of Marketbridge Europe, enabling the organisation to better serve global B2B clients with local relevance and strategic depth. This integration is backed by RTC Partners, a private equity firm focused on building best-in-class professional services organisations through purposeful investment and long-term growth.
Based in Marlow, Buckinghamshire, Revere delivers marketing services for the B2B technology sector. It brings particular strength in its understanding of the channel ecosystem, which will enhance Marketbridge’s capabilities in serving clients with complex routes to market. Revere brings 52 staff into the Marketbridge group, and clients including: Westcoast, Lenovo, Samsung and Fujitsu.
With the addition of Revere, Marketbridge brings together more than 300 growth consultants, data scientists, technologists, digital marketers, media specialists, designers, content creators, and communications experts dedicated to helping large enterprises and aspirational brands grow rapidly and profitably—with zero signal loss from strategy through execution.
The acquisition of Revere aligns with Marketbridge’s commitment to addressing the evolving needs of growth-focused organisations. As businesses navigate complex market dynamics, the combined expertise of Marketbridge and Revere will empower clients to transition seamlessly from strategy to execution, ensuring impactful and measurable results. Together, they will offer comprehensive, data-driven strategies that optimise marketing spend, enhance brand and accelerate revenue growth.
John Shomaker, CEO, Marketbridge
“Welcoming Revere into Marketbridge marks another step forward in our mission to help B2B organisations grow with clarity, speed, and purpose. The market is asking for more joined-up thinking, where strategy, creativity, and performance are connected, not fragmented. Revere brings a depth of insight, a strong advisory ethos, and a proven ability to deliver meaningful outcomes for ambitious technology brands. Together, we’re building an organisation that helps marketing leaders move from complexity to confidence, and from ambition to action.”
Fiona Shepherd, Head of Europe, Marketbridge
“Revere has built something genuinely distinctive in the B2B technology space, combining strategic clarity with creative depth, and a deep understanding of how to drive growth through complex channel ecosystems. Their ability to navigate the nuances of partner marketing, while staying focused on customer impact, is rare and incredibly valuable. What excites me most is how this complements our consultancy-led approach at Marketbridge. Together, we’re creating an organisation that gives marketing leaders what they’ve been asking for: a team that understands both the strategy and the reality of execution. This is a model built for what comes next in B2B.”
Fiona McKenzie, CEO, Revere
“This move is about giving our clients more: more capability, more reach, and more strategic clarity, without losing what makes Revere different. We’ve always believed that marketing should be meaningful, not mechanical. That belief has shaped how we work: with emotional intelligence, with deep market insight, and with a clear focus on helping B2B technology brands grow in ways that matter.
Joining Marketbridge allows us to build on that foundation. It brings together the best of strategic consultancy and go-to-market delivery, in a way that’s joined-up, responsive, and built for the realities our clients face every day. From navigating complex channel ecosystems to driving performance across longer, more fragmented buyer journeys, we now have the scale and support to go further, while staying true to our purpose.”
About Revere
Revere is a leading B2B marketing agency focused on driving impact for clients through
measurable growth strategies. It has a proven, unique approach helping technology brands find their space in a crowded, fast-moving world. With a team of 53 professionals based in the UK, they work with clients across all aspects of the channel partner ecosystem, including: Advania, Avanade, Exclusive Networks, Fujitsu, Lenovo, Microsoft, Samsung, Sitecore and Westcoast.
For more information, visit www.thisisrevere.com
About Marketbridge
Marketbridge is the Go-to-Market® growth firm. Part strategic consultancy, part top-ranked agency, Marketbridge helps marketing and sales leaders align and win in complex markets globally – with no signal loss from GTM strategy through in-market execution. With a team of over 300 professionals across global locations including Boston, D.C., San Francisco, Seattle, London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, Elevance, and CERN.
Marketbridge was ranked #1 in the brand agency and demand agency categories in the US B2B Agencies Benchmarking Report by B2Bmarketing.net in 2025. It also ranked #2 in the fastest growing and the overall US B2B agency league table for 2025.
ENQUIRIES:
Marketbridge Europe
Danny Mitchell, Media Relations Director
Marketbridge
dmitchell@marketbridge.com
Marketbridge recognized in The Marketing Measurement and Optimization Services Landscape, Q3 2025
BETHESDA, MD – September 2, 2025 – Marketbridge, a leading integrated growth consulting and marketing firm, today announced that it has been recognized in “The Marketing Measurement and Optimization Services Landscape, Q3 2025,” an overview of notable vendors in the optimization and measurement space published by Forrester. Marketbridge works closely and collaboratively with its clients to plan, measure, test, and recalibrate their marketing and media investments, driving and optimizing upper, mid, and lower funnel marketing, growth, and sales objectives.
Marketbridge is named among “notable providers” in the report, which provides an overview of marketing measurement and optimization services vendors, their focus areas, and the evolving needs of enterprise organizations. The report helps marketing professionals understand the value they can expect from a marketing measurement and optimization service provider, learn how providers differ, and investigate options based on size and market focus.
For the report, Marketbridge selected its top three extended business scenarios that it focuses on: attribution modeling, data quality diagnostics, and owned/earned media measurement.
“We are proud to be recognized in The Marketing Measurement and Optimization Services Landscape report,” said Marketbridge Chief Analytics Officer Andy Hasselwander. “Our data-driven approach to measurement and optimization delivers real-time, accurate answers, getting to the truth in one day, while other comparable offerings take over three months. Furthermore, our data gives brands their optimal marketing and media mix over a five-year period, rather than just guiding them through the present quarter. This long-view approach is far more effective for long-range strategic planning, a key imperative for marketers and growth leaders today.”
Marketbridge’s approach provides insights into long-term brand effects and upper-funnel earned media investments upfront, when often these hard-to-measure channels are omitted or under-measured. This comes at a time when marketers are shifting away from demand generation in favor of high-quality, authoritative messaging that fuels AI-powered search engines.
About Marketbridge
Marketbridge is the Go-to-Market® growth firm. Part strategic consultancy, part top-ranked agency, Marketbridge helps marketing and sales leaders align and win in complex markets globally – with no signal loss from GTM strategy through in-market execution. With a team of 310 professionals across global locations including Boston, D.C., San Francisco, Seattle, London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, Elevance, and CERN.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .
Revealed: We break down the top 10 B2B marketing agencies in the US
Marketbridge named #1 Brand Agency and #1 Demand Agency in the 2025 U.S. B2B Agency Benchmarking Report from B2BMarketing
BETHESDA, MD – May 28, 2025 – Marketbridge, a leading integrated growth consulting and marketing firm, today announced it was named the #1 brand agency and #1 demand agency in the U.S. by B2B Marketing’s 2025 U.S. B2B Agency Benchmarking Report. In addition, Marketbridge was rated the #2 B2B agency in the U.S. and one of the fastest growing firms. This prestigious recognition reflects the exceptional work of Marketbridge’s agency team, whose brand-to-demand programs are powering growth for some of the world’s leading B2B brands.
The annual report, which this year analyzed and ranked 29 top B2B agencies to identify the strongest players in the U.S. market, evaluates agencies based on total Gross Income from U.S. clients, with eligibility requiring that more than 50% of revenue comes from B2B clients. Growth rate is also a significant factor in the rankings.
“Our ranking as one of the biggest, fastest-growing B2B agencies in the U.S. in less than a year after our official debut is a true honor,” said John Shomaker, CEO of Marketbridge. “Our rapid rise validates that the market is demanding a new type of marketing services partner—one that brings together a unified, expert team that can help go-to-market leaders bridge big-picture strategy with real-world marketing activation—a combination that drives outsized growth for clients.”
This impressive ranking builds on the 29 prestigious awards Marketbridge has already won this year including the ANA B2B Awards, Communicator Awards, Global ACE Awards and Elevation Awards on behalf of clients such as Epiroc (North America), National Geographic, BioCatch, Teledyne (FLIR) and Chevron Lubricants.
“These accolades highlight our agency team’s ability to deliver standout brand-to-demand experiences—and when paired with our consulting depth—helps our clients go from strategy to activation seamlessly,” said Ashley DePaolo, Managing Director, Agency Services, North America, for Marketbridge. “We are addressing a fundamental challenge facing ambitious organizations today—bridging the gap between strategy and execution. In this new era of B2B marketing, organizations require a unified growth ambition across their entirety, regardless of global footprint or channel complexity.”
Last year, Marketbridge launched a new marketing powerhouse that integrates six best-in-category firms: COMM, fama PR, Intelisent, MarketBridge, Quarry, and the newly acquired April Six. a global marketing agency specializing in technology and science with operations in the U.S. and U.K. Part consultancy, part agency, Marketbridge offers integrated, end-to-end growth services, including GTM strategy, marketing analytics and data, brand-to-demand marketing and public relations.
Marketbridge has distinguished itself in the crowded B2B marketing landscape combining deep business consulting expertise with creative agency capabilities to help clients drive predictable growth through aligned go-to-market strategies. This integrated approach ensures that an organization’s big-picture corporate vision drives a powerfully aligned go-to-market strategy, which is delivered through an aligned sales model, branding strategy, and in-market activation program.
The B2B Marketing US Agencies Benchmarking Report is widely regarded as the definitive guide for B2B marketers looking to understand the U.S. B2B agency landscape, analyzing dozens of agencies to determine the market leaders.
About Marketbridge
Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. With a team of 310 professionals across global locations including Boston, D.C., San Francisco, Seattle, London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, Elevance, Flex and CERN.
Marketbridge announces appointment of Bob Ray to Board of Directors
BETHESDA, MD – March 18, 2025 – Marketbridge, a leading integrated growth consulting and marketing firm, today announced the appointment of Bob Ray to its’ Board of Directors, effective immediately. Ray will provide strategic guidance on Marketbridge’s organic and inorganic growth priorities to expand the company’s unique focus on aligning a scaled consulting and marketing services business rooted in data and technology.
As a strategic advisor and board director to professional services and software companies in the marketing sector, Ray leverages his thirty years of leadership experience running marketing agencies and overseeing global teams in technology firms, ranging from startups to enterprise-scaled businesses. Most recently, he served as CEO of Merkle B2B, an award-winning agency that is part of dentsu’s global advertising network. Throughout his career, he has worked with some of the world’s most iconic brands including AWS, Oracle, Cisco, JP Morgan, and GE.
Before joining Merkle B2B, Ray held senior executive roles at DWA, gyro, Enterasys Networks and Nortel Networks, among others.
“Marketing and C-Suite leaders face increasing complexity in driving go-to-market strategies, data-driven execution, and digital transformation. Traditional consulting firms excel at strategy but lack execution, while agencies drive execution but aren’t always aligned with the broader growth strategy,” said Ray. “A hybrid firm like Marketbridge fills this void by integrating both – consulting insights and scalable activation – providing clients with actionable, performance-driven marketing solutions at a time when they need it the most.”
Ray will work closely with Marketbridge CEO John Shomaker; Tony Brindisi, co-founder and managing partner, RTC Partners; and the rest of the Board to propel Marketbridge’s strategic vision forward.
“We are thrilled to welcome Bob to the Board of Directors and eager to collaborate with him on our next chapter of growth,” said John Shomaker, CEO of Marketbridge. “Bob’s leadership experience running data-driven marketing agencies will be invaluable as we further integrate our global consulting and agency solutions to help clients drive predictable growth.”
Ray’s appointment advances the Board’s leadership and Marketbridge’s unique value proposition. “Marketbridge is addressing a decade-long pain point for growth executives: fragmented media, products, channels, teams, and yes, providers are producing sub-optimal returns on growth investments. Only Marketbridge provides a seamless connection between strategy, data and execution – at scale,” said Ray. “The next phase of marketing will belong to firms like Marketbridge that move faster and smarter by connecting strategy and execution, marketing and sales, and an ethos of data-driven insights and decision-making throughout,” he said.
About Marketbridge
Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. With a team of 310 professionals across global locations including Boston, D.C., San Francisco, Seattle, London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, Elevance, Flex and CERN.
Marketbridge acquires April Six to scale growth consulting and marketing services globally
BETHESDA, MD AND LONDON – January 2, 2025 – Marketbridge, a leading integrated growth consulting and marketing firm, today announced the acquisition of April Six, a specialist agency with operations in the UK and the US. This strategic addition unites two complementary organizations to deliver seamless, end-to-end marketing growth solutions for B2B and B2C clients worldwide.
Modern businesses must invest in integrated solutions to drive growth and maintain a competitive edge. The acquisition of April Six aligns with Marketbridge’s commitment to addressing the evolving needs of growth-focused organizations. As businesses navigate complex market dynamics, the combined expertise of Marketbridge and April Six will empower clients to transition seamlessly from strategy to execution, ensuring impactful and measurable results. Together, they will offer comprehensive, data-driven strategies that optimize marketing spend, enhance brand and accelerate revenue growth.
April Six’s proven track record in delivering innovative marketing solutions bolsters Marketbridge’s robust portfolio of services, which includes go-to-market consulting, marketing and communications, marketing science, and technology solutions. This addition expands Marketbridge’s global footprint and strengthens its ability to serve a diverse range of clients across technology, financial services, healthcare, industrial, and consumer sectors.
“We are thrilled to welcome April Six into the Marketbridge family. This marks a significant step in our mission to eliminate fragmentation in sales and marketing efforts and provide our clients with integrated, high-velocity growth solutions,” said John Shomaker. CEO, Marketbridge. “Together, we will continue to rewrite the rules of sales, marketing, and digital engagement to help global brands reinvent growth.”
“For organizations at the cutting edge of innovation, there can be a disconnect between business strategy and marketing execution, especially when there are multiple partners at play,” said Fiona Shepherd, Founder and CEO, April 6. “We’re excited to join Marketbridge and move to a model that brings business consultancy together with marketing execution, to make our client partnerships even more powerful. With so much shifting in the communications sector, we felt that now is the right time for a new journey for our business and, as part of the Marketbridge platform, we aim to help define the standards for the new dynamics between clients and agencies.”
About Marketbridge
Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. With a team of 310 professionals across global locations including Boston, D.C., San Francisco, Seattle, London and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, Elevance, Flex and CERN.
For more information, visit marketbridge.com.
About April Six
April Six is a global marketing agency specializing in the technology and science sectors. With a focus on delivering impactful marketing strategies and creative solutions, April Six helps clients achieve their growth objectives.
For more information, visit aprilsix.com.
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Marketbridge celebrates client success with major wins at MUSE Creative Awards and TITAN Business Awards
BETHESDA, MD – ( October 29, 2024) – Marketbridge today announced 16 wins across two awards programs, including five MUSE Creative Awards and 11 TITAN Business Awards. The accolades recognize Marketbridge’s groundbreaking marketing campaigns for global brands, including Chevron Lubricants and Graebel.
“We’re thrilled to see our clients and the Marketbridge agency team recognized for their innovation and creativity in B2B marketing,” says Richard Hill, Managing Director, Marketing and Growth for the Marketing Services Group at Marketbridge. “These winning campaigns all have something in common. They’re bold, took chances, and challenged B2B marketing norms. We’re proud to have such great clients that trust us every day to help build their brands, drive demand and reinvent growth.”
The MUSE Awards is not merely a celebration of talent; it stands as a testament to the limitless innovation and vision that propel the creative and design industries forward. The TITAN Business Awards was created with a singular goal: to recognize and celebrate the accomplishments of organizations and entrepreneurs on the global stage. By giving recognition to both small enterprises and large corporations alike, the Awards are committed to fostering inclusivity and equal opportunity for all, whether they are well-established brands or emerging start-ups. Thousands of award submissions were received in 2024 from around the globe.
Select accolades across the two award programs for Marketbridge and clients include:
- MUSE Creative Awards
- Gold Award for its Chevron Delo Expert Video Series (Chevron Lubricants – Social Media and Video, B2B categories)
- Silver Awards for Integrated Marketing for its “No Compromise” campaign (Chevron Lubricants – Integrated Marketing and Direct Mail categories)
- Silver Award for Integrated Marketing for its “Often Imitated, Never Duplicated” campaign for Graebel.
- TITAN Business Awards
- Platinum Award for Marketing for its “No Compromise” campaign (Chevron Lubricants: Oil & Gas Marketing and Account-based Marketing Campaign categories)
- Gold Award for Marketing for its “No Compromise” campaign (Chevron Lubricants: Best Integrated Marketing, Business to Business Marketing, and Energy Marketing categories)
- Gold Award for Marketing for its “Often Imitated, Never Duplicated” campaign (Graebel: Business to Business Marketing and Best Account-based Marketing Campaign categories)
- Gold Award for Marketing for its Chevron Delo Expert Video (Chevron Lubricants: Oil & Gas Marketing and Best Video Marketing Campaign categories)
- Silver Award for Marketing for its Chevron Delo Expert Video (Chevron Lubricants: Business to Business Marketing and Best Social Media Marketing Campaign categories)
“We’ve been on a journey to experiment with ABM. Working on this campaign with the Marketbridge team has validated how powerful account-based can be as a GTM motion, when done right,” said Tasha Johnson, VP, Global Marketing at Graebel. “It was a really big deal for us, and I couldn’t be more thrilled with what we’ve achieved together.”
“This campaign showed us how different a strategically targeted ABM program is from a traditional media play,” said Walt M. Collier, Americas Brand Manager for Delo engine oils and ancillary products, a Chevron brand. “In addition to delivering on objectives, it provided learnings we can use in future campaigns, including optimizing MarTech and tracking to help our sales force capitalize on momentum and connect with engaged prospects.”
Launched in September 2024 combining five best-in-category firms, Marketbridge integrates the capabilities of a strategic growth consultancy and a marketing agency, accelerating performance with zero signal loss from strategy through execution. It is a unique marketing consultancy offering integrated, end-to-end growth services, including strategy consulting, marketing and communications, data science, analytics, and technology solutions that enable some of the world’s most ambitious brands to reinvent growth.
“Innovation is the heartbeat of progress,” said Thomas Brandt, spokesperson for the International Awards Associate (IAA), the organizer of both awards programs. “The MUSE Awards recognize those who break new ground, challenge norms, and set new standards in their fields. The TITAN Awards honor those who set new standards in the global marketplace. This year’s winners exemplify the spirit of pushing the boundaries and daring to lead.”
To learn more about and see Marketbridge’s award-winning work with Chevron Lubricants, please click here or here.
To learn more about and see Marketbridge’s award-winning work with Graebel, please click here.
About Marketbridge
Marketbridge brings together the capabilities of a strategic growth consultancy and a marketing and communications agency to accelerate performance with zero signal loss from strategy through execution. Our interdisciplinary team of 260 consultants, data scientists, technologists, marketers, creatives, and communications experts is attuned to the needs of ambitious growth leaders and uniquely equipped to deliver what’s needed now and next. We offer strategy consulting, marketing and communications services and data science analytics, and technology solutions with a focus on strategic integrity, measured efficacy, and speed to impact. Marketbridge supports Fortune 50 through high-growth and challenger brands in financial services, healthcare, and technology, including Microsoft, Guidehouse, Chevron, and Flex. Reinvent growth at marketbridge.com.
About International Awards Associate (IAA)
Established in 2015, the International Awards Associate (IAA) is a global organization that is dedicated to recognizing professional excellence and outstanding achievements in various industries. As the organizer of a wide range of prestigious award programs such as the MUSE Creative Awards, MUSE Design Awards, Vega Digital Awards, NYX Awards, NYX Game Awards, TITAN Business Awards, TITAN Property Awards, London Design Awards, NY Product Design Awards, French Design Awards, and many more, IAA aims to honor, promote and encourage professional excellence, from industry to industry, internationally and domestically, through award platforms that are industry-appropriate.
Website: thetitanawards.com
Facebook: titanbusinessawards
Twitter: titanawards
Instagram: thetitanawards
Media Partner: Muse.World
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