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Marketing campaign

A campaign is a coordinated series of marketing activities and initiatives designed to achieve a specific goal, such as promoting a product, increasing brand awareness, or driving lead generation. Campaigns often utilize multiple channels and tactics to reach target audiences and are typically time-bound with defined objectives and key performance indicators (KPIs).

Related terms

Awareness

Brand

Buyer journey

Consideration

Lead generation

Marketing effectiveness

Marketing funnel

Performance marketing

Relevant content

Whitepaper

Marketing Analytics & Data

Measuring marketing’s effectiveness

The pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.

Whitepaper

Marketing Analytics & Data

5 areas where CMOs struggle in measuring ROI and where to focus

Despite a progression of technology, methods, and practices, we see 5 key challenges for CMOs driving and measuring ROI over the next decade. Download the whitepaper for an in-depth review of these 5 challenges.

Resource

Marketing Analytics & Data

Evaluating lead generation campaigns for long-term success

To combat performance decline and strategy drift, marketing must start evaluating lead generation campaign performance every few years. Download the framework for four core steps you must take.

Article

Brand-to-Demand Marketing, Marketing Analytics & Data

4 lead generation mistakes CMOs (and their teams) make

We’ve identified four common lead generation mistakes that CMOs and their teams make that hinder lead gen performance. Is your team suffering from these problems?