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Salience

Brand salience represents the “buzziness” and fame of a brand. When consumers think of a product category, those with high salience are the first to come to mind. High brand affinity is a key goal in marketing as brands with higher salience are more likely to be considered first in a product category, leading to a higher overall conversion rate. Growing salience requires significant “buzzworthy” moments in public relations, social media, or advertising.

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