Targeting

Selecting specific segments or groups of potential customers, usually based on their likelihood to purchase a product or service. This process uses data like demographics (e.g., age, gender, income, education), firmographics (e.g., company size, industry, and location) and buyer behavior to identify high-value segments. Once these are identified, marketing and sales strategies can be crafted to resonate with these specific audiences. Effective targeting ensures that resources are focused on high-value prospects, improving return on investment and driving growth.