Brand

A brand is a distinct identity that sets a company, product, or service apart from its competitors. It encompasses elements such as name, logo, design, and messaging that collectively create a unique image and reputation in the consumer’s or end customer’s mind. A well-crafted brand evokes specific emotions and associations, aiming to build customer loyalty, establish credibility, and enhance perceived value. Effective branding is critical as it influences customer perception and can drive business growth by resonating with a given target audience on a deeper level.