Cross-sell

Cross-selling relates to a type of expansion sale within an existing account, that increases account penetration through selling additional products or services to the same buyers, or selling to new business units or geographies. Cross-selling effectively ensures that an organization is capturing the revenue potential of a given account, while also increasing the stickiness of their product set within the customer.

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Build a more effective and durable revenue engine through customer success

Customer Success (CS) has evolved from a reactive customer service role into a strategic imperative for B2B organizations. Download the framework for all the details on transforming your CS function and get our checklist of 6 to-dos.

Cross-selling at scale

With the cost of customer acquisition generally estimated to run 3X to 25X that of cross-selling, the economics of cross-selling is compelling. Download the simplified framework and get four imperatives to cross-selling at scale.
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