< Back to full glossary

Quota

A sales quota is the target or goal assigned to a sales team or individual for a defined period, typically based on revenue, units sold, or other performance metrics. Quotas serve as benchmarks for measuring sales performance and incentivizing sales personnel. Achieving or exceeding sales quotas is often tied to compensation and recognition, motivating teams to drive results and meet business objectives.

Related terms

Account segmentation

Account-based marketing (ABM)

Global/key account strategy

Sales compensation

Sales coverage

Sales forecasting

Sales pipeline

Territory design

Relevant content

Agency Services

Case Study

Go-to-Market Strategy

New go-to-market sales strategy improves sales efficiency by 42%

Unfair sales coverage was holding growth back. Marketbridge’s new go-to-market strategy realigned segmentation and roles, cutting misalignment and influencing a 130% ARR jump.

Agency Services

Case Study

Go-to-Market Strategy

SaaS company boosts opportunity value by 40% with competitive compensation

Marketbridge transformed a SaaS firm's sales strategy with a cutting-edge pay-for-performance plan, sparking a 40% jump in opportunity value while attracting elite talent and keeping costs lean.

Resource

Go-to-Market Strategy

The impact of AI on go-to-market strategies, programs, and investments

Whether you’re navigating the impact of AI on customer personalization, content development, or strategic agility, this report provides the insights needed to stay ahead of the curve.

Article

Go-to-Market Strategy

B2B coverage design: Tactical and strategic

Coverage design models play a pivotal role in enabling organizations to drive profitable revenue growth while providing a superior customer experience. Learn more about what coverage design is in our blog.