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Go-to-Market Strategy, Marketing Analytics & Data

The problem with B2B measurement

A breakdown of the true nature of the B2B pipeline, how buyers really move through decisions, why marketing and sales stages often misrepresent reality, and the gap between internal processes and customer expectations.

Article

Go-to-Market Strategy, Marketing Analytics & Data

Report card: Grading 2025 GTM predictions

A year-end look at how 2025's Go-to-Market predictions held up, from economic expectations and AI-driven transformation to the growing gap between rapid tech innovation and enterprise readiness.

Article

Brand-to-Demand Marketing

Generative AI is becoming a core part of the internet

GenAI has become a structural part of how users access information. Organizations that take steps now to make themselves more AI-friendly will be better positioned as buyers continue to adopt usage.

Article

Go-to-Market Strategy, Marketing Analytics & Data

5 key takeaways on quality in go-to-market

Explore 5 key takeaways from the ANA and Marketbridge conference on moving toward quality marketing and analytics, for marketing leaders to evaluate and discuss.

Article

Brand-to-Demand Marketing

Scaling contact-level ads with Influ2—Without losing the human touch

Today’s GTM teams don’t have time (or budget) to play the “maybe” game. You need to know who to talk to, when they’re ready, and what actually matters. Here’s how Marketbridge cracked the code.

Article

Go-to-Market Strategy

Sharpening the edge: How focused AI integration is transforming B2B sales organizations

Learn how focused AI integration is transforming B2B sales organizations—boosting efficiency with lead scoring, optimizing pricing, enabling real-time sales intelligence, and empowering teams to focus on strategic relationships.

Resource

Marketing Analytics & Data

Composable Customer Data Platform (CDP)

Learn what a composable CDP is and how it unifies customer data as a single source of truth for sales, marketing, and customer experience.

Article

Go-to-Market Strategy

The case for GEO: A strategic imperative for ACA and Medicare marketing

Generative Engine Optimization (GEO) is transforming how consumers, from ACA enrollees to Medicare beneficiaries, research and select health insurance. Learn how your brand can stay visible and trusted in AI-powered conversations.

Article

Go-to-Market Strategy, Marketing Analytics & Data

Quality marketing analytics

Marketing is about people not just data. Learn how humanization of prospects and customers through quality-focused analytics transparency and ownership can reveal real insights improve decisions and drive long-term growth.

On-Demand Webinar

Brand-to-Demand Marketing, PR & Communications

GEO webinar: AI’s new frontier of brand visibility

Access our GEO (Generative Engine Optimization) webinar recording to learn how to keep up with AI's new frontier of brand visibility.

Resource

Marketing Analytics & Data

Unified Marketing Measurement

Unified Marketing Measurement (UMM) unites MMM, MTA, and testing into one system for a complete view of marketing ROI. Discover how UMM links long-term brand impact with real-time insights—read the full guide.

Whitepaper

Go-to-Market Strategy

Report: Marketbridge recognized in the Marketing Measurement Landscape

Marketbridge recognized in the Marketing Measurement and Optimization Services Landscape, Q3 2025. Access the report to evaluate providers, scenarios, and key capabilities.

Go-to-Market Glossary

With over 25 years of experience helping Fortune 1000 clients solve the toughest B2C and B2B marketing and sales challenges, we know Go-to-Market®. We created the definitive glossary of go-to-market terms to help your organization get on the same page, whether you work in revenue operations, marketing, sales, product, or customer success. Driving actual growth requires alignment across the organization—and being clear on terms is the first step.

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Featured

The problem with B2B measurement

Report card: Grading 2025 GTM predictions

Generative AI is becoming a core part of the internet

5 key takeaways on quality in go-to-market

Scaling contact-level ads with Influ2—Without losing the human touch

Sharpening the edge: How focused AI integration is transforming B2B sales organizations

Composable Customer Data Platform (CDP)

The case for GEO: A strategic imperative for ACA and Medicare marketing

Quality marketing analytics

GEO webinar: AI’s new frontier of brand visibility

Unified Marketing Measurement

Report: Marketbridge recognized in the Marketing Measurement Landscape

Go-to-Market Glossary

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