Insights

From in-depth research to thought-provoking articles, explore insights that help you accelerate
results and rethink what’s possible.

Type

Industries

Featured

Agency Services

Case Study

Marketing Analytics & Data

Building a simple, actionable, measurable brand model

More buzz, better results. We helped this brand connect awareness to sales, shifting their strategy toward salience-driven marketing that keeps them top of mind—and top of the market.

Agency Services

Case Study

Marketing Analytics & Data

Behavioral segmentation improves brand marketing ROI

A deeper look into "new customers" revealed a hidden issue—true acquisitions were shrinking. We helped refine segmentation and brand investment to drive real growth.

Agency Services

Case Study

Go-to-Market Strategy

Insurance provider exceeds growth projections by 61% with strategic market expansion

A national insurer tapped Marketbridge to guide their market expansion strategy—resulting in 61% growth, 100% expansion in existing markets, and tripled customer acquisition.

Agency Services

Case Study

Go-to-Market Strategy

SaaS company boosts opportunity value by 40% with competitive compensation

Marketbridge transformed a SaaS firm's sales strategy with a cutting-edge pay-for-performance plan, sparking a 40% jump in opportunity value while attracting elite talent and keeping costs lean.

Agency Services

Case Study

Go-to-Market Strategy

Designing competitive, customer-first positioning using direct research

With buyer insights and research-backed messaging, a large software provider shifted to a customer-first pitch—helping them stay competitive, align sales and marketing, and elevate market positioning.

Agency Services

Case Study

Marketing Analytics & Data

Driving customer acquisition efficiency with marketing science

Rising costs, fragmented insights—this healthcare payer needed a data-driven strategy. We built an integrated measurement system to optimize marketing spend and boost efficiency.

Case Study

Marketing Analytics & Data

Embedded support transforms marketing analytics team

A fast-moving marketing team needed to prove ROI, optimize spend, and scale insights. Marketbridge built analytics, attribution, and testing frameworks to unlock smarter growth.

Agency Services

Case Study

Marketing Analytics & Data

Measuring marketing’s impact across multiple sales channels

Marketbridge helped a tech client optimize their marketing budget across retail and D2C channels, driving a 9% sales increase. See how we uncovered key insights to optimize their budget.

Article

Brand-to-Demand Marketing

How GenAI is changing B2B buying dynamics (and why GEO is now key)

AI is shifting how B2B buyers get answers to key buying questions, consider potential providers, and conduct research.

Whitepaper

Marketing Analytics & Data

Measuring marketing’s effectiveness

The pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.

Whitepaper

Marketing Analytics & Data

5 areas where CMOs struggle in measuring ROI and where to focus

Despite a progression of technology, methods, and practices, we see 5 key challenges for CMOs driving and measuring ROI over the next decade. Download the whitepaper for an in-depth review of these 5 challenges.

Whitepaper

Marketing Analytics & Data

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.