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  • Whitepaper

Channel disruption: Navigating 5 fundamental shifts in healthcare marketing and sales channels

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Brand and Messaging, Digital Experiences, Engagement Design, Modern Marketing Stack Architecture, Sales Channel Effectiveness
  • Article

Measuring the long-term impact of brand investments: Challenges and solutions

Using a seminal study that bridges the gap between theory and practice, this article explores common challenges faced by marketers and provides actionable best practices for measuring the long-term impact of brand investments.
  • Marketing Effectiveneness
  • Article

3 channel partner challenges hindering your revenue growth

We’ve heard directly from our clients and survey respondents that partners struggle to adapt customer experience motions and solutions for new XaaS-driven revenues. So, in this blog, we cover three prevalent channel partner challenges technology leaders face in the race to XaaS success.
  • Growth Strategy
  • Article

B2B coverage design: Tactical and strategic

Coverage design models play a pivotal role in enabling organizations to drive profitable revenue growth while providing a superior customer experience. Learn more about what coverage design is in our blog.
  • Operational Optimization, Sales Channel Effectiveness
  • Framework

Measuring the impact of brand marketing on business growth

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Brand and Messaging, Marketing Effectiveneness
  • Article

Choosing the right revenue motions for B2B growth

Revenue motions can dramatically increase the effectiveness of your marketing, sales, and service departments. But which revenue motion strategy is right for your business?
  • Engagement Design, Growth Strategy, Sales Channel Effectiveness
  • Article

A guide to segmentation and targeting in B2B marketing

Amidst shifting dynamics, segmentation and targeting serve as indispensable tools for businesses navigating the market effectively. Read the blog for common pitfalls and best practices in segmentation and targeting.
  • Audience Insights, Growth Strategy, Marketing Planning, Sales Channel Effectiveness
  • Article

Identify growth opportunities with SWOT and Ansoff analysis

The journey to business expansion is not without challenges, but understanding where to focus your efforts can be transformational. Learn how to identify, structure, and prioritize untapped growth opportunities to increase revenue.
  • Growth Strategy
  • Article

Redefining your B2B go-to-market strategy: A blueprint for growth

In the shifting sands of the digital era, business-to-business (B2B) sales and marketing motions have transformed drastically. Learn how to navigate the rapidly evolving B2B go-to-market landscape and future-proof your B2B go-to-market strategy.
  • Growth Strategy, Operational Optimization
  • Article

Surviving in a commoditized tech market

Characterized by stagnant growth and decreasing corporate profit margins, commoditized markets frequently result in reduced long-term growth investment and a prevailing 'play it safe' mentality. We cover 4 strategies for consistent growth in consumer tech companies.
  • Growth Strategy
  • Article

The retention imperative: Securing long-term revenue growth in healthcare

Learn more about how health insurance carriers can positively impact retention rates and sustain revenue growth in an increasingly competitive market by embracing innovation and putting members first.
  • Digital Experiences, Engagement Design, Growth Strategy, Sales Channel Effectiveness
  • Whitepaper

A roadmap for modern B2B go-to-market: Part 1 – growth design

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Growth Strategy, Marketing Planning, Operational Optimization, Targeting and Propensity Modeling

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