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Services overview
Consulting Services
Agency Services
products

Go-to-Market
Strategy

Marketing Analytics
& Data

Brand-to-Demand
Marketing

Public Relations &
Communications

Intelisent a division
of Marketbridge

The industry’s most
powerful direct mail
analytics platform

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Industries overview

Technology

Build mindshare and market share fast

Financial Services

Accelerate performance and build future-ready foundations

Consumer

Create experiences
that build affinity and
fuel sales

Science & Innovation

Translate complexity, inspire confidence, amplify impact

Healthcare

Drive growth amid mounting complexity

Industrial

Make fresh inroads
and deepen existing relationships

High Growth

Shape innovative brands, gain visibility and build authority

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See all work

Consulting Services

Read GTM Strategy and Marketing Analytics & Data case studies.

Agency Services

See Brand-to-Demand Marketing and PR & Communications work.

Clients in the news

Explore top media coverage secured for PR clients.

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Insights

From in-depth research to thought-provoking articles, explore insights that help you accelerate
results and rethink what’s possible.

Categories:
Type
Industries

Featured

  • Article
  • Marketing Analytics & Data

Exciting new MEP (Marketing Effectiveness Platform) features

Discover the latest Marketing Effectiveness Platform features with enhanced data integration, insights, and user-friendly tools!
  • Article
  • Marketing Analytics & Data

Introducing Integrated Testing-Mix-Attribution

The article outlines how Integrated Testing and Mix Attribution improve marketing strategies by combining real-time testing with historical data analysis. This approach helps businesses optimize performance, refine decision-making, and balance short-term gains with long-term goals.
enabling marketing innovation
  • Whitepaper
  • Go-to-Market Strategy

Enabling marketing innovation in highly regulated industries

This whitepaper explores the concept of an Innovation Lab, a dedicated platform where new, potentially significant marketing concepts and approaches are ideated and evaluated—then quickly developed, tested, analyzed, and quantified for expansion at scale.
survey pricing methodologies
  • Article
  • Go-to-Market Strategy

Survey pricing methodologies: Gabor-Granger vs. Van Westendorp

Compare Gabor-Granger and Van Westendorp in this survey pricing guide to find the best method for setting optimal price points.
marketing mix modeling example
  • Article
  • Marketing Analytics & Data

Marketing mix modeling example

Explore our comprehensive marketing mix modeling example to understand how various channels and factors impact business outcomes.
how does multi touch attribution work
  • Article
  • Marketing Analytics & Data

How does multi touch attribution work?

How does multi-touch attribution work? Discover how MTA assigns value to every customer interaction to improve marketing effectiveness.
mmm vs mta
  • Article
  • Marketing Analytics & Data

MMM vs MTA 

Discover the key differences and benefits of MMM vs MTA in marketing attribution and how both methodologies enhance marketing effectiveness.
  • Resource
  • Go-to-Market Strategy

The impact of AI on go-to-market strategies, programs, and investments

Whether you’re navigating the impact of AI on customer personalization, content development, or strategic agility, this report provides the insights needed to stay ahead of the curve.
  • Whitepaper
  • Marketing Analytics & Data

Accelerate growth through test-and-learn marketing culture

In the face of shrinking budgets and heightened internal pressure, marketing leaders are tasked with doing more with less. This 20-page whitepaper explores these challenges and provides steps to an efficient, measurable, and scalable marketing approach.
  • Resource
  • Go-to-Market Strategy

Build a more effective and durable revenue engine through customer success

Customer Success (CS) has evolved from a reactive customer service role into a strategic imperative for B2B organizations. Download the framework for all the details on transforming your CS function and get our checklist of 6 to-dos.
maxdiff
  • Article
  • Go-to-Market Strategy

MaxDiff explained: Unlocking meaningful insights

MaxDiff, short for Maximum Difference Scaling, is a powerful tool that brings clarity to the often opaque world of market research. Discover why, when to, and how to use MaxDiff in our blog.
channel partner
  • Article
  • Go-to-Market Strategy

7 steps to optimize channel partner enablement

In this guide, we explore the seven steps of channel partner enablement that ensure relationships are as productive and profitable as possible. From customizing partner programs to leveraging advanced data analytics, read about these imperatives to transform your partner strategy into a powerful component of success.

Go-to-Market Glossary

With over 25 years of experience helping Fortune 1000 clients solve the toughest B2C and B2B marketing and sales challenges, we know Go-to-Market®. We created the definitive glossary of go-to-market terms to help your organization get on the same page, whether you work in revenue operations, marketing, sales, product, or customer success. Driving actual growth requires alignment across the organization—and being clear on terms is the first step.

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