Insights

From in-depth research to thought-provoking articles, explore insights that help you accelerate
results and rethink what’s possible.

Type

Industries

Featured

Article

Marketing Analytics & Data

Exciting new MEP (Marketing Effectiveness Platform) features

Discover the latest Marketing Effectiveness Platform features with enhanced data integration, insights, and user-friendly tools!

Article

Marketing Analytics & Data

Introducing Integrated Testing-Mix-Attribution

The article outlines how Integrated Testing and Mix Attribution improve marketing strategies by combining real-time testing with historical data analysis. This approach helps businesses optimize performance, refine decision-making, and balance short-term gains with long-term goals.

Whitepaper

Go-to-Market Strategy

Enabling marketing innovation in highly regulated industries

This whitepaper explores the concept of an Innovation Lab, a dedicated platform where new, potentially significant marketing concepts and approaches are ideated and evaluated—then quickly developed, tested, analyzed, and quantified for expansion at scale.

Article

Go-to-Market Strategy

Survey pricing methodologies: Gabor-Granger vs. Van Westendorp

Compare Gabor-Granger and Van Westendorp in this survey pricing guide to find the best method for setting optimal price points.

Article

Marketing Analytics & Data

Marketing mix modeling example

Explore our comprehensive marketing mix modeling example to understand how various channels and factors impact business outcomes.

Article

Marketing Analytics & Data

How does multi touch attribution work?

How does multi-touch attribution work? Discover how MTA assigns value to every customer interaction to improve marketing effectiveness.

Article

Marketing Analytics & Data

MMM vs MTA

Discover the key differences and benefits of MMM vs MTA in marketing attribution and how both methodologies enhance marketing effectiveness.

Resource

Go-to-Market Strategy

The impact of AI on go-to-market strategies, programs, and investments

Whether you’re navigating the impact of AI on customer personalization, content development, or strategic agility, this report provides the insights needed to stay ahead of the curve.

Whitepaper

Marketing Analytics & Data

Accelerate growth through test-and-learn marketing culture

In the face of shrinking budgets and heightened internal pressure, marketing leaders are tasked with doing more with less. This 20-page whitepaper explores these challenges and provides steps to an efficient, measurable, and scalable marketing approach.

Agency Services

Work Story

Brand-to-Demand Marketing

Raymarine: A new life on a hundred-year story

Discover how Marketbridge helped Raymarine revitalize a century-old brand with a data-driven go-to-market strategy. Read the case study to see how modern marketing, analytics, and strategic execution fueled new growth.

Agency Services

Work Story

Brand-to-Demand Marketing

HealthEdge: A rebrand with an edge

A bold new identity and market positioning helped HealthEdge stand out and drive growth. Read how our agency team led this transformative rebrand in this work story.

Agency Services

Work Story

Brand-to-Demand Marketing

FIS: Hyper-targeted 1:Few campaign creates “More Than” a feeling

Our team worked with FIS to execute a hyper-targeted 1:few campaign that drove engagement, pipeline, and revenue. Read the work story to learn how data and precision fueled real results.