Insights

From in-depth research to thought-provoking articles, explore insights that help you accelerate
results and rethink what’s possible.

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Go-to-Market Strategy

2025 marketing strategy benchmarks

High-performing marketing teams build smarter strategies from the start. This report uncovers the mindset, strategies, and investments that drive marketing success, based on our annual survey of marketing leaders across industries.

Article

Brand-to-Demand Marketing

5 ways to adapt your strategy for Millennial & Gen Z B2B buyers

With nearly three-quarters of B2B buyers now Millennials or Gen Z, the B2B marketing landscape is shifting. Marketers must adapt to new decision-making processes, including external influencers, social proof, and broader outreach to influencers outside the target organization.

Article

Marketing Analytics & Data

5 forces stalling Medicare Advantage growth in the next decade

Stalling growth of the Medicare Advantage industry is driven by five key forces. To explore these forces and how to navigate them effectively, read the full article.

Resource

Go-to-Market Strategy

The state of healthcare digital CX

The digital shift in healthcare: Are payers and providers keeping up? This report reveals CX trends from 1,000+ insured consumers—uncovering what’s working (and what’s not) across insurance shopping, care access, and wellness engagement.

Article

Marketing Analytics & Data

How advertisers should respond to low consumer confidence & uncertainty

With consumer confidence declining and activism on the rise, advertisers must adapt. From brand investment to smarter budget allocation, staying strategic is key. Learn how to navigate these shifts and prepare for what’s ahead.

Article

Brand-to-Demand Marketing, Go-to-Market Strategy

The rise of AI for marketing & sales

As generative AI continues to reshape sales and marketing, now is the time for leaders to take proactive steps toward adoption. This article outlines 6 key action items sales and marketing leaders can take.

Article

Go-to-Market Strategy

The VAR-to-MSP shift: It’s time to eat egg salad

It was once trendy to say “VARs are becoming MSPs.” Around 2015, it looked true. But most VARs never really made the jump. The ones that did thrive—but they are the exception, not the rule. Instead of convergence, it’s time to embrace divergence.

Agency Services

Case Study

Go-to-Market Strategy

New go-to-market sales strategy improves sales efficiency by 42%

Unfair sales coverage was holding growth back. Marketbridge’s new go-to-market strategy realigned segmentation and roles, cutting misalignment and influencing a 130% ARR jump.

Case Study

Marketing Analytics & Data

Optimizing member outreach campaigns improves health outcomes

Does marketing actually drive preventive care? Learn how real-time testing and attribution modeling identified winning campaigns—boosting engagement, optimizing spend, and improving member health.

Agency Services

Case Study

Marketing Analytics & Data

Building a simple, actionable, measurable brand model

More buzz, better results. We helped this brand connect awareness to sales, shifting their strategy toward salience-driven marketing that keeps them top of mind—and top of the market.

Agency Services

Case Study

Marketing Analytics & Data

Behavioral segmentation improves brand marketing ROI

A deeper look into "new customers" revealed a hidden issue—true acquisitions were shrinking. We helped refine segmentation and brand investment to drive real growth.

Agency Services

Case Study

Go-to-Market Strategy

Insurance provider exceeds growth projections by 61% with strategic market expansion

A national insurer tapped Marketbridge to guide their market expansion strategy—resulting in 61% growth, 100% expansion in existing markets, and tripled customer acquisition.

Go-to-Market Glossary

With over 25 years of experience helping Fortune 1000 clients solve the toughest B2C and B2B marketing and sales challenges, we know Go-to-Market®. We created the definitive glossary of go-to-market terms to help your organization get on the same page, whether you work in revenue operations, marketing, sales, product, or customer success. Driving actual growth requires alignment across the organization—and being clear on terms is the first step.

Insights

Featured

2025 marketing strategy benchmarks

5 ways to adapt your strategy for Millennial & Gen Z B2B buyers

5 forces stalling Medicare Advantage growth in the next decade

The state of healthcare digital CX

How advertisers should respond to low consumer confidence & uncertainty

The rise of AI for marketing & sales

The VAR-to-MSP shift: It’s time to eat egg salad

New go-to-market sales strategy improves sales efficiency by 42%

Optimizing member outreach campaigns improves health outcomes

Building a simple, actionable, measurable brand model

Behavioral segmentation improves brand marketing ROI

Insurance provider exceeds growth projections by 61% with strategic market expansion

Go-to-Market Glossary

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Featured

2025 marketing strategy benchmarks

5 ways to adapt your strategy for Millennial & Gen Z B2B buyers

5 forces stalling Medicare Advantage growth in the next decade

The state of healthcare digital CX

How advertisers should respond to low consumer confidence & uncertainty

The rise of AI for marketing & sales

The VAR-to-MSP shift: It’s time to eat egg salad

New go-to-market sales strategy improves sales efficiency by 42%

Optimizing member outreach campaigns improves health outcomes

Building a simple, actionable, measurable brand model

Behavioral segmentation improves brand marketing ROI

Insurance provider exceeds growth projections by 61% with strategic market expansion​

Go-to-Market Glossary

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Insurance provider exceeds growth projections by 61% with strategic market expansion

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