Solutions

GTM
Consulting

Marketing &
Communications

Marketing
Science

Technology
Solutions

Use Cases/
Expertise

We are Marketbridge.
Growth consulting and marketing for modern leaders.
Play Video
Play video

Ready to reinvent growth? Let's connect.

Contact us

Marketbridge insights

Explore white papers, articles, research and more to gain fresh perspectives and actionable advice that can accelerate performance and help you reinvent growth.

Explore by topic area

Growth
Strategy

Demand
Generation & ABM

Marketing
Effectiveness

Creative
& Content

Modern
Martech

All Insights

Resource Type
Select option ()
All
Categories
Select option ()
All
Search
  • Article

Identify growth opportunities with SWOT and Ansoff analysis

The journey to business expansion is not without challenges, but understanding where to focus your efforts can be transformational. Learn how to identify, structure, and prioritize untapped growth opportunities to increase revenue.
  • Growth Strategy
  • Article

Redefining your B2B go-to-market strategy: A blueprint for growth

In the shifting sands of the digital era, business-to-business (B2B) sales and marketing motions have transformed drastically. Learn how to navigate the rapidly evolving B2B go-to-market landscape and future-proof your B2B go-to-market strategy.
  • Growth Strategy, Operational Optimization
  • Article

Surviving in a commoditized tech market

Characterized by stagnant growth and decreasing corporate profit margins, commoditized markets frequently result in reduced long-term growth investment and a prevailing 'play it safe' mentality. We cover 4 strategies for consistent growth in consumer tech companies.
  • Growth Strategy
  • Article

The retention imperative: Securing long-term revenue growth in healthcare

Learn more about how health insurance carriers can positively impact retention rates and sustain revenue growth in an increasingly competitive market by embracing innovation and putting members first.
  • Digital Experiences, Engagement Design, Growth Strategy, Sales Channel Effectiveness
  • White Paper

A roadmap for modern B2B go-to-market: Part 1 – growth design

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Audience Insights, Growth Strategy, Marketing Planning, Operational Optimization, Sales Channel Effectiveness, Targeting and Propensity Modeling
  • Research

The state of marketing analytics

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Managed Technology Operations, Marketing Data Lake Development, Operational Optimization
  • Article

Medicare insurance marketing: Navigating national vs. local challenges

To improve strategic plans, implement more omnichannel marketing, and drive membership growth, the Medicare insurance marketing challenges causing friction need to be addressed.
  • Engagement Design, Marketing Effectiveneness, Operational Optimization
  • Article

B2B revenue leaders: Are you making this costly mistake during an economic downturn?

While it may be tempting to cut B2B marketing efforts during a recessionary period, doing so can hinder an organization's long-term growth and success. We cover three reasons why B2B revenue leaders shouldn't cut marketing spend and three tactical go-forward steps to increase efficiency.
  • Growth Strategy
  • Article

6 most common marketing analytics pitfalls

Over the past decade, we have identified 6 common pitfalls that hinder effectiveness. By understanding these pitfalls upfront, marketing analytics teams can operate in a more agile, scientific way.
  • Embedded Analytics, Marketing Data Lake Development, Marketing Effectiveneness, Measurement Activation
  • Guide, Research

A CRO’s guide to transforming the channel for XaaS success

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Growth Strategy, Sales Channel Effectiveness
  • White Paper

A roadmap for modern marketing analytics

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Embedded Analytics, Marketing Data Lake Development, Marketing Effectiveneness, Measurement Activation
  • White Paper

Top 10 XaaS marketing trends for 2023

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Growth Strategy, Marketing Planning, Modern Marketing Stack Architecture, Sales Channel Effectiveness

Subscribe
to our insights

Skip to content