Insights

Type

Industries

Featured

Whitepaper

Go-to-Market Strategy, Marketing Analytics & Data

A year-in-review: Marketing effectiveness trends

2023 was another fast-paced year when it came to marketing measurement. Download the whitepaper for an 14-page summary of marketing effectiveness trends from 2023 and predictions for 2024.

Whitepaper

Go-to-Market Strategy, Marketing Analytics & Data

A roadmap for modern B2B go-to-market: Part 2 – operations and analytics

The second whitepaper in our series, “A Roadmap to Modern B2B Go-to-Market,” encompasses two main topics that enable growth—Operations and Analytics. Download the comprehensive 47-page whitepaper and learn more about this 3-part series.

Whitepaper

Brand-to-Demand Marketing, Go-to-Market Strategy, Marketing Analytics & Data

Channel disruption: Navigating 5 fundamental shifts in healthcare marketing and sales channels

Drawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions. Download the comprehensive 29-page whitepaper to learn more about navigating channel disruptions in healthcare.

Article

Marketing Analytics & Data

Measuring the long-term impact of brand investments: Challenges and solutions

Using a seminal study that bridges the gap between theory and practice, this article explores common challenges faced by marketers and provides actionable best practices for measuring the long-term impact of brand investments.

Article

Go-to-Market Strategy

3 channel partner challenges hindering your revenue growth

We’ve heard directly from our clients and survey respondents that partners struggle to adapt customer experience motions and solutions for new XaaS-driven revenues. So, in this blog, we cover three prevalent channel partner challenges technology leaders face in the race to XaaS success.

Article

Go-to-Market Strategy

B2B coverage design: Tactical and strategic

Coverage design models play a pivotal role in enabling organizations to drive profitable revenue growth while providing a superior customer experience. Learn more about what coverage design is in our blog.

Resource

Marketing Analytics & Data

Measuring the impact of brand marketing on business growth

Businesses with direct customer ties have a unique advantage in driving sales. However, they often struggle to measure the long-term benefits of brand and upper-funnel marketing—focusing instead on short-term gains. This framework unpacks the value of brand marketing and how to measure its impact for …

Article

Go-to-Market Strategy

Choosing the right revenue motions for B2B growth

Revenue motions can dramatically increase the effectiveness of your marketing, sales, and service departments. But which revenue motion strategy is right for your business?

Article

Go-to-Market Strategy

A guide to segmentation and targeting in B2B marketing

Amidst shifting dynamics, segmentation and targeting serve as indispensable tools for businesses navigating the market effectively. Read the blog for common pitfalls and best practices in segmentation and targeting.

Article

Go-to-Market Strategy

Identify growth opportunities with SWOT and Ansoff analysis

The journey to business expansion is not without challenges, but understanding where to focus your efforts can be transformational. Learn how to identify, structure, and prioritize untapped growth opportunities to increase revenue.

Article

Go-to-Market Strategy

Redefining your B2B go-to-market strategy: A blueprint for growth

In the shifting sands of the digital era, business-to-business (B2B) sales and marketing motions have transformed drastically. Learn how to navigate the rapidly evolving B2B go-to-market landscape and future-proof your B2B go-to-market strategy.

Article

Go-to-Market Strategy

Surviving in a commoditized tech market

Characterized by stagnant growth and decreasing corporate profit margins, commoditized markets frequently result in reduced long-term growth investment and a prevailing 'play it safe' mentality. We cover 4 strategies for consistent growth in consumer tech companies.

Go-to-Market Glossary

With over 25 years of experience helping Fortune 1000 clients solve the toughest B2C and B2B marketing and sales challenges, we know Go-to-Market®. We created the definitive glossary of go-to-market terms to help your organization get on the same page, whether you work in revenue operations, marketing, sales, product, or customer success. Driving actual growth requires alignment across the organization—and being clear on terms is the first step.

Our Solutions

AI Growth Catalyst

Revenue Orchestration

Brand Amplification

Growth Intelligence

B2B Performance Measurement

Creative & Content Acceleration

Our Services

Our Industries

Technology

Healthcare

Financial Services

Industrial

Consumer

High Growth

Science & Innovation

Work

GTM Glossary

Articles

Resources

Whitepapers

On-Demand Webinars

Events

About

Leadership

News & Press

Clients in the News

Clients

Careers

Insights​​

Featured

A year-in-review: Marketing effectiveness trends

A roadmap for modern B2B go-to-market: Part 2 – operations and analytics

Channel disruption: Navigating 5 fundamental shifts in healthcare marketing and sales channels

Measuring the long-term impact of brand investments: Challenges and solutions

3 channel partner challenges hindering your revenue growth

B2B coverage design: Tactical and strategic

Measuring the impact of brand marketing on business growth

Choosing the right revenue motions for B2B growth

A guide to segmentation and targeting in B2B marketing

Identify growth opportunities with SWOT and Ansoff analysis

Redefining your B2B go-to-market strategy: A blueprint for growth

Surviving in a commoditized tech market

Go-to-Market Glossary

Subscribe to our Insights

Company

Solutions

Industries

Insights

Contact

Locations

Insights