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Go-to-Market
Strategy

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& Data

Brand-to-Demand
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Intelisent a division
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The industry’s most
powerful direct mail
analytics platform

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Industries overview

Technology

Build mindshare and market share fast

Financial Services

Accelerate performance and build future-ready foundations

Consumer

Create experiences
that build affinity and
fuel sales

Healthcare

Drive growth amid mounting complexity

Industrial

Make fresh inroads
and deepen existing relationships

High Growth

Shape innovative brands, gain visibility and build authority

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See all work

Consulting Services

Read GTM Strategy and Marketing Analytics & Data case studies.

Agency Services

See Brand-to-Demand Marketing and PR & Communications work.

Clients in the news

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Insights

From in-depth research to thought-provoking articles, explore insights that help you accelerate
results and rethink what’s possible.

Categories:
Type
Industries

Featured

segmentation and targeting
  • Article
  • Go-to-Market Strategy

A guide to segmentation and targeting in B2B marketing

Amidst shifting dynamics, segmentation and targeting serve as indispensable tools for businesses navigating the market effectively. Read the blog for common pitfalls and best practices in segmentation and targeting.
growth opportunities
  • Article
  • Go-to-Market Strategy

Identify growth opportunities with SWOT and Ansoff analysis

The journey to business expansion is not without challenges, but understanding where to focus your efforts can be transformational. Learn how to identify, structure, and prioritize untapped growth opportunities to increase revenue.
B2B Go-to-Market Strategy
  • Article
  • Go-to-Market Strategy

Redefining your B2B go-to-market strategy: A blueprint for growth

In the shifting sands of the digital era, business-to-business (B2B) sales and marketing motions have transformed drastically. Learn how to navigate the rapidly evolving B2B go-to-market landscape and future-proof your B2B go-to-market strategy.
Commoditized Tech Market
  • Article
  • Go-to-Market Strategy

Surviving in a commoditized tech market

Characterized by stagnant growth and decreasing corporate profit margins, commoditized markets frequently result in reduced long-term growth investment and a prevailing 'play it safe' mentality. We cover 4 strategies for consistent growth in consumer tech companies.
retention
  • Article
  • Go-to-Market Strategy

The retention imperative: Securing long-term revenue growth in healthcare

Learn more about how health insurance carriers can positively impact retention rates and sustain revenue growth in an increasingly competitive market by embracing innovation and putting members first.
  • Whitepaper
  • Go-to-Market Strategy, Marketing Analytics & Data

A roadmap for modern B2B go-to-market: Part 1 – growth design

‘Part 1: Growth Design’ explores the scope and history of go-to-market strategy and the technological innovations that are driving massive change in this discipline. Download the comprehensive 52-page whitepaper and learn more about this 3-part series.
  • Resource
  • Go-to-Market Strategy, Marketing Analytics & Data

The state of marketing analytics

This benchmark report is a way for marketing analytics leaders and teams get a sense of where they stand on the path to advanced analytics. Access the report to learn more about our findings on the state of marketing analytics in 2022/2023.
medicare insurance marketing
  • Article
  • Go-to-Market Strategy

Medicare insurance marketing: Navigating national vs. local challenges

To improve strategic plans, implement more omnichannel marketing, and drive membership growth, the Medicare insurance marketing challenges causing friction need to be addressed.
b2b revenue leaders
  • Article
  • Go-to-Market Strategy

B2B revenue leaders: Are you making this costly mistake during an economic downturn?

While it may be tempting to cut B2B marketing efforts during a recessionary period, doing so can hinder an organization's long-term growth and success. We cover three reasons why B2B revenue leaders shouldn't cut marketing spend and three tactical go-forward steps to increase efficiency.
marketing analytics pitfalls
  • Article
  • Marketing Analytics & Data

6 most common marketing analytics pitfalls

Over the past decade, we have identified 6 common pitfalls that hinder effectiveness. By understanding these pitfalls upfront, marketing analytics teams can operate in a more agile, scientific way.
  • Resource
  • Go-to-Market Strategy

A CRO’s guide to transforming the channel for XaaS success

CROs are faced with a burning question, “How do I transform and future-proof my partner channels to drive efficient revenue growth in the subscription economy?” We highlight 2023 challenges/priorities (and beyond) and present a clear path forward for CROs to transform their partner channels for XaaS success.
  • Whitepaper
  • Marketing Analytics & Data

A roadmap for modern marketing analytics

These pages outline the scope of Marketing Analytics jobs-to-be-done and detail the functional building blocks that teams need to better diagnose issues, predict outcomes, and progress on marketing goals.

Go-to-Market Glossary

With over 25 years of experience helping Fortune 1000 clients solve the toughest B2C and B2B marketing and sales challenges, we know Go-to-Market®. We created the definitive glossary of go-to-market terms to help your organization get on the same page, whether you work in revenue operations, marketing, sales, product, or customer success. Driving actual growth requires alignment across the organization—and being clear on terms is the first step.

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