About us overview

Leadership

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and Senior Leadership
Teams

Clients

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News & Press

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and other industry
news

Careers

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and experience our
culture

Events

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conferences and
speaking engagements

Contact

Connect with our team
and let’s reinvent
growth

We are Marketbridge.

Growth consulting and marketing for modern leaders.

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Solutions overview

GTM
Consulting

Marketing &
Communications

Marketing
Science

Technology
Solutions

Use Cases/
Expertise

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Industries overview

Technology

Build mindshare and market share fast

Financial Services

Accelerate performance and build future-ready foundations

Consumer

Create experiences
that build affinity and
fuel sales

Healthcare

Drive growth amid mounting complexity

Industrial

Make fresh inroads
and deepen existing relationships

High Growth

Shape innovative brands, gain visibility and build authority

Ready to reinvent growth? Let's connect.

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Andy Hasselwander

CAO, Strategy Consulting

Andy is Chief Analytics Officer, helping growth leaders turn data to insights into profits.

Over the course of his 20+ year career, Andy has pioneered methodologies across attribution, insights and optimization, and built the firm’s original marketing data warehouse. Andy has led over 50 engagements with Fortune 500 clients across technology, financial services, healthcare and consumer segments.

Articles

  • Article

The right marketing mix for various scenarios

Our Chief Analytics Officer, Andy Hasselwander, covers what he has learned from measuring go-to-market effectiveness across many different industries during his career. From five product dimensions that matter when choosing a marketing mix to the 4 marketing mix decisions that matter.
  • Engagement Design, Marketing Effectiveneness
  • Article

B2B coverage design: Tactical and strategic

Coverage design models play a pivotal role in enabling organizations to drive profitable revenue growth while providing a superior customer experience. Learn more about what coverage design is in our blog.
  • Operational Optimization, Sales Channel Effectiveness
  • Article

Choosing the right revenue motions for B2B growth

Revenue motions can dramatically increase the effectiveness of your marketing, sales, and service departments. But which revenue motion strategy is right for your business?
  • Engagement Design, Growth Strategy, Sales Channel Effectiveness
  • Article

A guide to segmentation and targeting in B2B marketing

Amidst shifting dynamics, segmentation and targeting serve as indispensable tools for businesses navigating the market effectively. Read the blog for common pitfalls and best practices in segmentation and targeting.
  • Audience Insights, Growth Strategy, Marketing Planning, Sales Channel Effectiveness
  • Article

Identify growth opportunities with SWOT and Ansoff analysis

The journey to business expansion is not without challenges, but understanding where to focus your efforts can be transformational. Learn how to identify, structure, and prioritize untapped growth opportunities to increase revenue.
  • Growth Strategy
  • Article

Redefining your B2B go-to-market strategy: A blueprint for growth

In the shifting sands of the digital era, business-to-business (B2B) sales and marketing motions have transformed drastically. Learn how to navigate the rapidly evolving B2B go-to-market landscape and future-proof your B2B go-to-market strategy.
  • Growth Strategy, Operational Optimization

Ready to
reinvent growth?

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