About us overview

Leadership

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and Senior Leadership
Teams

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and let’s reinvent
growth

We are Marketbridge.

Growth consulting and marketing for modern leaders.

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Solutions overview

GTM
Consulting

Marketing &
Communications

Marketing
Science

Technology
Solutions

Use Cases/
Expertise

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Industries overview

Technology

Build mindshare and market share fast

Financial Services

Accelerate performance and build future-ready foundations

Consumer

Create experiences
that build affinity and
fuel sales

Healthcare

Drive growth amid mounting complexity

Industrial

Make fresh inroads
and deepen existing relationships

High Growth

Shape innovative brands, gain visibility and build authority

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Andy Hasselwander

CAO, Strategy Consulting

Andy is Chief Analytics Officer, helping growth leaders turn data to insights into profits.

Over the course of his 20+ year career, Andy has pioneered methodologies across attribution, insights and optimization, and built the firm’s original marketing data warehouse. Andy has led over 50 engagements with Fortune 500 clients across technology, financial services, healthcare and consumer segments.

Articles

  • Article

6 most common marketing analytics pitfalls

Over the past decade, we have identified 6 common pitfalls that hinder effectiveness. By understanding these pitfalls upfront, marketing analytics teams can operate in a more agile, scientific way.
  • Embedded Analytics, Marketing Data Lake Development, Marketing Effectiveneness, Measurement Activation
  • Article

The problem with multiple customer segmentations

It can be tempting to create the perfect segmentation; however, multiple customer segmentations are almost always a mistake. Download our checklist "10 Step Checklist for Creating Actionable Segmentations and Personas" for additional insights.
  • Growth Strategy
  • Article

4 signs of stagnant marketing analytics

  • Marketing Effectiveneness

Ready to
reinvent growth?

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