Andy Hasselwander

CAO, Strategy Consulting

Andy is Chief Analytics Officer, helping growth leaders turn data to insights into profits.

Over the course of his 20+ year career, Andy has pioneered methodologies across attribution, insights and optimization, and built the firm’s original marketing data warehouse. Andy has led over 50 engagements with Fortune 500 clients across technology, financial services, healthcare and consumer segments.

Articles

Article

Marketing Analytics & Data

MMM vs MTA

Discover the key differences and benefits of MMM vs MTA in marketing attribution and how both methodologies enhance marketing effectiveness.

Article

Marketing Analytics & Data

5 essential jobs in a go-to-market analytics team

Mastering the five essential jobs in a go-to-market analytics team—reporting, true analysis, targeting and segmentation, measurement, and prediction—is key to unlocking success. Read through the blog to learn about each job, gain additional insights, and get best practices for optimal results.

Article

Marketing Analytics & Data

The right marketing mix for various scenarios

Our Chief Analytics Officer, Andy Hasselwander, covers what he has learned from measuring go-to-market effectiveness across many different industries during his career. From five product dimensions that matter when choosing a marketing mix to the 4 marketing mix decisions that matter.

Article

Go-to-Market Strategy

B2B coverage design: Tactical and strategic

Coverage design models play a pivotal role in enabling organizations to drive profitable revenue growth while providing a superior customer experience. Learn more about what coverage design is in our blog.

Article

Go-to-Market Strategy

Choosing the right revenue motions for B2B growth

Revenue motions can dramatically increase the effectiveness of your marketing, sales, and service departments. But which revenue motion strategy is right for your business?

Article

Go-to-Market Strategy

A guide to segmentation and targeting in B2B marketing

Amidst shifting dynamics, segmentation and targeting serve as indispensable tools for businesses navigating the market effectively. Read the blog for common pitfalls and best practices in segmentation and targeting.

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