Steven Lewis

Managing Director, Strategy Consulting

Steven is Managing Director, Strategy Consulting, guiding the development and delivery of strategic efforts with Sales and Marketing leaders.

Steven brings deep industry expertise and a differentiated go-to-market point of view that fuses insights and innovation with a focus on data, customer experience, business imperatives and an understanding of complex routes to market, to drive effectiveness and cohesion.

Articles

Article

Go-to-Market Strategy, Marketing Analytics & Data

Report card: Grading 2025 GTM predictions

A year-end look at how 2025's Go-to-Market predictions held up, from economic expectations and AI-driven transformation to the growing gap between rapid tech innovation and enterprise readiness.

Article

Go-to-Market Strategy

Redefining GTM one word at a time

Everyone’s talking GTM, but few are speaking the same language. The Go-to-Market® Glossary offers plain-speak definitions to reduce confusion, align teams, and bring clarity to a space where nuance too often derails strategy and execution.

Article

Go-to-Market Strategy

Drive scalable growth with science & economics

Go-to-market teams face rising pressure for ROI and alignment. Learn how applying science and economics builds scalable, predictable growth, improves decision-making, drives efficiency, and creates durable strategies for long-term organizational success.

Article

Go-to-Market Strategy

The VAR-to-MSP shift: It’s time to eat egg salad

It was once trendy to say “VARs are becoming MSPs.” Around 2015, it looked true. But most VARs never really made the jump. The ones that did thrive—but they are the exception, not the rule. Instead of convergence, it’s time to embrace divergence.

Article

Go-to-Market Strategy

7 steps to optimize channel partner enablement

In this guide, we explore the seven steps of channel partner enablement that ensure relationships are as productive and profitable as possible. From customizing partner programs to leveraging advanced data analytics, read about these imperatives to transform your partner strategy into a powerful component of success.

Article

Go-to-Market Strategy

The power of aggregators in healthcare

Aggregators are an integral part of the health insurance landscape, offering companies the choice to actively capitalize on their strengths or passively receive sales. Read the blog to learn more about the power of aggregators in healthcare.

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