Page 3 – Marketbridge

Analytics Assessment

Benchmark your organization’s marketing and analytics maturity against the Fortune 500 and identify areas for improvement. We can help you develop your analytics strategy and roadmap.

Our team of analytics experts will quickly audit and diagnose:

Ideal for:

New marketing leaders seeking an impartial assessment of the current state and recommendations on where to build
Analytics leaders making the case for expanding their team’s role and capabilities

You’ll receive a strategic marketing and analytics roadmap with next steps, recommendations and best practices in as few as eight weeks.

With access to your data and more time to dig in, we can enhance your analytics capabilities by uncovering key insights into the business trends that matter.

Our deep analytics expertise can help solve your toughest marketing and sales challenges, including

This strategic assessment arms you with the insights needed to drive growth.

Create standout digital experiences by designing and optimizing customer-centric touchpoints. From digital experience strategy, UX and SEO to web design, email marketing and more, our team of digital experts imagines and activates memorable moments across the entire customer lifecycle.

Capabilities

Digital Experience Strategy

Digital Experience (DX) Strategy is the holistic approach to designing and managing interactions and touchpoints across digital channels. Done well, a Digital Experience Strategy drives increased engagement, loyalty and growth. Our experts apply human-centered design principles and expertise across digital environments and technologies. We collaborate closely with clients to imagine personalized and compelling experiences that limit friction, satisfy expectations and motivate action.

User Experience (UX) Design

User Experience (UX) Design plays a critical role in digital experience strategy, focusing on optimizing the usability, accessibility and functionality of digital interfaces and interactions. With customer-centricity as our guiding force and armed with UX tools and techniques, our team seeks to understand user needs, defines information architecture, designs intuitive interactions, tests usability and creates visually appealing interfaces—all to deliver exceptional user experiences that support growth objectives.

Search Engine Optimization (SEO)

The goal of SEO is to increase organic traffic to a website, but the landscape is changing quickly, and outdated practices of keyword stuffing and copy-cat content won’t deliver the outcomes brands need or deserve. We take a quality-first approach to SEO that balances user and business needs. We work with clients to devise focused strategies, conduct content and technical audits, perform keyword research and on-page optimizations, and create SEO-friendly content that serves the user, builds domain authority (and brand credibility) and gets ranked by search engines.

Search Engine Marketing (SEM)

SEM is dynamic and data-driven. Staying on top of best practices and emerging technologies and techniques ensures paid advertising campaigns increase visibility and drive traffic. Our team brings deep media expertise across platforms and techniques to SEM. We manage paid ad campaigns end to end, from keyword research to campaign setup, creative development, bid management, tracking and measurement.

Email Marketing

While it’s harder than ever to cut through the inbox clutter with decision makers, email marketing remains a workhorse for many teams, helping build relationships, nurture leads and drive engagement. Our digital experts support across all stages of email marketing, from strategy through build, deployment and reporting. We ensure emails are crafted and designed to deliver value for the reader and ensure data privacy is managed appropriately behind the scenes.

Social Media

Engaging meaningfully on social channels where audiences spend so much of their time is non-negotiable for modern brands. We work with clients in ways that meet their social media needs and preferences. From paid and organic social in service of campaign or business objectives to social strategy and community management, we help brands stay relevant and active where their social networks gather and engage.

Digital & Interactive Tools

Rich media, including digital tools, help buyers navigate and accelerate their buying journey independently and help sellers have more engaging and informed conversations when prospective buyers are ready. Our Digital Experience experts imagine and build informative and persuasive digital and interactive tools, including calculators, assessments and presentations. Depending on the needs and use cases, we can create custom tools or leverage content experience platforms like Ceros or Outgrow.

Website Design, Development & Optimization

For many digital brands, websites are their most visible and valuable asset. A high-performing website does more than look and function great. It informs, inspires and incites action. Our cross-discipline team builds web strategies and sites from the ground up and retools and refreshes existing sites around specific objectives—for example, improving traffic through SEO, enhancing UX or bringing to life a new visual or verbal brand identity.

Platforms and technologies

Ready to
reinvent growth?

Campaign & Media Management

Activate campaign and media strategies to maximize reach and impact. Our media and campaign management services cover traditional and digital media, including programmatic, content syndication, trade, direct response and out of home, ensuring campaign and media investments deliver measurable returns.

Capabilities

Media Planning, Buying & Management

By implementing comprehensive media strategies, brands can maximize the impact of their demand marketing investments. We provide end-to-end paid media management, from media mix planning to inventory purchasing, ad placements and trafficking, and ongoing monitoring and reporting, to support demand marketing and wider growth objectives.

Campaign Activation & Management

For campaigns to hit their mark and deliver the returns growth leaders and executives expect, activation must be coordinated and optimizations ongoing. Our expert team of developers is proficient in coding languages and proficient working within CMSs or MAPs. Post-launch, we monitor campaign activity and perform A/B testing, adjusting audience targeting, spend, creative and offer levers to learn, iterate and optimize performance.

ABM Platform Management

ABM platform management involves operationalizing and optimizing the use of platforms such as Demandbase and 6sense to execute high-performing targeted campaigns. As certified Demandbase and 6sense partners, we empower clients to get the most out of their ABM platform investment. We can help facilitate integration and adoption across Marketing and Sales and help teams extract valuable data that can inform insights and power future campaigns.

Audience Engagement Analytics

The more granular engagement analytics are, the more powerful and actionable they can be for marketing leaders and their teams. Leveraging martech and adtech campaign data, we help clients gain dimensionalized views of demand marketing performance. We analyze account-level and contact-level engagement for the triggers that create reactions, then optimize content, creative, offers or user journeys based on interaction.

Marketing Performance Analysis

Modern growth leaders need to confidently demonstrate what’s working and what’s not to measure and prove ROI on all their investments and activities. We help leaders demonstrate to their teams and their executives the visible impact of marketing on the business. Focusing on the KPIs and objectives of campaigns or media strategies, we highlight aggregate and specific areas of success along with opportunities to optimize for greater impact.

Testing & Optimization

Taking an iterative approach to campaigns and media programs and allowing in-market data to inform what’s working reduces bias and assumptions and ensures responsible use of budget and resources. Our team understands the value and the nuance of effective testing. Across digital channels and formats like display, social and email, we test myriad variables, including creative, offer and CTA to deliver more personalized experiences that drive greater conversions and optimize spend.

Platforms and technologies

Ready to
reinvent growth?

Demand Generation & ABM

Identify and connect with the right audience across the demand generation strategy and activation spectrum. From broad-based plays to hyper-targeted ABM strategy and campaigns, our team of strategic, creative and tech-savvy experts helps leaders accelerate qualified lead capture, improve conversion and increase pipeline. Marketbridge is a certified Demandbase and 6sense partner.

Capabilities

Demand & ABM Strategy

It takes a multi-faceted approach to create and sustain demand. Demand marketing, including ABM, aligns marketing efforts with revenue goals and helps in scaling growth efficiently. From broad-based 1:Market demand generation strategy and programs to highly customized 1:1 ABM plays, we take a disciplined and data-driven approach to Demand & ABM Strategy, bringing best practices and creative problem-solving to help brands grow relationships, reputation and revenue.

Target Account & Contact Strategy

Smart account selection is critical to demand marketing programs, especially ABM—but it shouldn’t stop there. You also have to identify the right people within those accounts. Using quantitative and qualitative methods, we evaluate intent, fit, and engagement potential to identify the accounts most likely to lean in, engage and convert. From there, we identify key personas within the buying group, ensuring demand marketing efforts target the decision-makers and influencers who drive purchasing decisions.

Data Health Analysis, Cleansing & Enrichment

Organizations often have multiple data systems feeding their marketing and sales efforts. If data is disconnected, unstructured, inaccurate or incomplete, it’s difficult to get a campaign off the ground, let alone gain traction. Our teams expertly manage data quality to ensure client-owned lists and data sources are accurate, reliable and actionable. We conduct data health analysis, cleansing and enrichment, readying data for use in demand marketing campaigns.

Campaign Planning & Orchestration

Demand marketing campaigns are designed to propel buyers along their journey. The most effective ones bring to bear smart segmentation or tiering, audience insights and a savvy channel/touchpoint strategy. Drawing on deep experience across complex purchases and long buying cycles, we design customer-centric demand campaigns, expertly orchestrating and coordinating multiple touches—often inbound and outbound, online and offline—that educate, persuade and accelerate buying journeys.

Nurture Program Design

Email nurture programs remain an essential component of a comprehensive demand marketing strategy, enabling marketers to stay top of mind and build credible brand relationships over time. Our teams design multi-touch nurture programs, bringing to bear digital marketing best practices and extensive experience in best-in-class marketing automation platforms, including Marketo, HubSpot, Pardot, Salesforce Marketing Cloud, Oracle Eloqua and more.

Measurement Strategy

A comprehensive demand marketing measurement strategy ensures Marketing is focused on—and reports on—the metrics that matter to Sales and to the wider business. Based on program goals and objectives and informed by historical and industry performance, we work with growth leaders to define KPIs tied to business performance and Sales-relevant metrics, including pipeline, velocity, average deal size and conversion rate, along with channel- or tactic-specific performance outcomes that inform optimization and future success.

Lead Management & Scoring

Lead management and scoring enable marketers to capture, qualify, track and prioritize leads effectively, personalize marketing campaigns, coordinate efforts with Sales and measure marketing effectiveness. Our experts bring deep experience across martech and adjacent technologies, including CRM, sales technologies and adtech, to route data effectively, trigger notifications and actions, and provide Marketing and Sales with visibility into account activity and buying progression.

Reporting & Optimization

Demand generation and ABM takes sustained effort to drive results over time. Regular reporting and optimization improves the customer experience and delivers greater return for growth leaders. We track, in real or near-real time, the performance of demand generation and ABM campaigns and report back on areas of adjustment or improvement, including channel, content, format and message. We can also build and manage custom dashboards to support specific or personalized needs.

Platforms and technologies

Ready to
reinvent growth?

Creative & Content

Bring brand and demand strategies to life and connect with target audiences in impactful ways. Our team of stellar creative marketing services experts imagines, designs and deploys visual and content experiences that turn heads, open minds and deliver on strategic objectives.

Capabilities

Big Idea Development

A strong creative idea is a doorway for the audience to enter a brand’s story. To be relevant and resonant, big ideas must be rooted in audience insight. Our creatives bring strategic thinking and inspired direction to brand and demand gen ideation across B2B, B2C and B2B2C brands. We develop extensible, head-snapping ideas that build deep resonance and compel action.

Copywriting & Visual Design

Great copy and design connects emotionally, challenges perceptions and motivates change. Copywriting and visual design at Marketbridge is strategic and creative in equal measure. From snappy digital ads to event installations and OOH—and everything in between—our creative teams transform complex ideas and value propositions into inspired digital and physical creative experiences.

Content Strategy

Content plays a leading role across the customer lifecycle, from awareness through post-purchase loyalty and advocacy. A content strategy anchors the entire process, guards against random acts of content and ensures clients derive the greatest value from their resources. We help leaders and their teams ideate, plan, calendar, orchestrate, distribute and govern activities so that content continually supports strategic campaign and business objectives and serves target audiences’ informational and commercial needs.

Content & Influencer Marketing

A buyer’s journey isn’t linear, and organizations need full-funnel content that fulfills a diverse set of emotional and rational needs and requirements. From white papers to eBooks, videos, webinars and case studies, our craft experts imagine and deliver content marketing and influencer programs that boost authority, build credibility and fuel downstream demand.

Creative Production

Multimedia plays a critical role in people’s lives. But to stand out, creative production must be smart, savvy and salient. Our creative production team brings bold direction and extensive capabilities to video, broadcast and photography work. We collaborate closely with client teams to imagine, plan, direct, edit and launch spots and series that inspire, provoke and move audiences.

Sales Enablement Support

Equipping sellers with the content to have informed and inspired conversations with the right buyers at the right time builds brand consistency and accelerates deals. From sell sheets and competitive battle cards to interactive and digital tools, we collaborate with marketers and salespeople to imagine and build content experiences that connect with the brand and make the Sales team’s job easier and more effective.

Platforms and technologies

Brand & Messaging

Build a strong and scalable foundation for all brand and demand gen experiences. Our brand strategy, brand and messaging experts bring an audience-first lens, bold creativity and data-driven, insight-inspired approaches to creating standout brands and brand artifacts.

Capabilities

Ideal Customer Profile (ICP) & Persona Development

Identifying, focusing efforts on and tailoring messaging to the “right” target companies and the most relevant and influential members of the buying committees within them helps drive marketing efficiency, foster consensus and accelerate purchase decisions. We create, refine and optimize ICPs and audience personas to develop a clear understanding of different segments—and the differences between them that make a difference—including their motivations, preferences and watering holes.

Buyer Journey Mapping

Regardless of preferred buyer journey model, a data-driven, shared understanding of buyer interactions and behaviors uncovers opportunities to enhance marketing efforts. We use buyer journey mapping to reveal insights into buyers’ behaviors, preferences and pain points—and use that intelligence to identify meaningful experiences, lower buying friction, inform campaign planning and guide personalization decisions.

Competitive Digital Analysis

Analyzing the competitive landscape can offer guidance into must-play (and don’t bother) channels and uncover white space opportunities to make an outsized impact. We help clients understand, prioritize and undermine competitive threats and capitalize on opportunities in their category, examining everything from publicly available annual reports to competitive spend and activity in digital channels.

Brand & Product Positioning

For a brand story to connect and stick in the hearts and minds of its audience, it needs to be relevant, resonant and sustainable over time. Corporate and product marketers call on us to help them uncover and articulate what is special about their offering and why audiences should favor their brand or product over all others. Using qualitative and quantitative methods to investigate and understand buyers, the company or offering and its competition, we seek to reframe the buying conversation and position brands to challenge the status quo.

Unique Buying Proposition® Architecture

Brands–particularly for offerings that are complex or relatively hard to buy–can't simply sell; people need a compelling reason to buy. The Unique Buying Proposition® (UBP) turns the Unique Selling Proposition (USP) on its head to pinpoint the most important and motivating reason to buy that only our client’s brand can deliver. A core component of a Brand House, which captures foundational brand strategy decisions on a single page, the UBP is best arrived at through deep customer insight and is often expressed in the customer’s voice.

Messaging Matrices

With more decision-makers in the mix than ever before, marketers need to have nuanced conversations with a dynamic group of buyers. Product and brand messaging services provide essential connectivity between brand strategy and market-facing copy and content. Drawing on the brand strategy, we identify the key messaging pillars that differentiate the brand and substantiate the UBP, often dimensionalizing matrices by audience, vertical, buying journey stage and more

Brand & Product Naming

A brand or product name is a foundational asset of an identity. But naming is increasingly complex and fraught with subjectivity and legal hurdles. Our approach to naming is to balance the possible with the practical without losing touch with aspiration and emotion. We work with clients to agree on criteria, including use cases and trademark needs, diverge and shortlist, and vet names in publicly available trademark databases to kick-start legal clearance and move toward approval.

Brand Identity

So much more than a logo or a tagline (though of course we do those, too) a brand’s identity comprises a holistic set of visual and verbal assets that inform and connect all brand activity. Armed with foundational brand artifacts like brand architecture and a UBP, our craft experts bring brands to life across all dimensions of identity, including logo, color, typography, tagline, boilerplate and key messaging.

Platforms and technologies

Ready to
reinvent growth?

Brand-to-Demand Marketing

Craft thoughtful and salient brand-to-demand marketing strategies—and follow through with seamless in-market execution. Our marketing experts work in lockstep with clients to build audience-centric plans and programs, develop resonant messaging and create show-stopping buyer and seller experiences that deliver on objectives.

Deep expertise in complex verticals

We specialize in complex verticals and highly regulated industries, including financial services, healthcare and technology.

Decades of B2B and B2C experience

Our team has helped Fortune 50 through startup and challenger brands reach their goals—and have the hardware to prove it.

Seamless strategy activation

With decades of experience in intricate digital and martech ecosystems, we bring the expertise and acumen needed to activate GTM strategies with precision and poise.

Brand & Messaging

Creative & Content

Demand Generation & ABM

Campaign & Media Management

Digital Experiences

Martech & Reporting

Brand & Messaging

Set the foundations to deliver exceptional experiences

Your customers fight for and ultimately buy from brands they know, like and trust. And that goes right to your company’s bottom line. Yet building a strong brand that delivers on both rational and emotional buyer needs is more important (and harder) than many stakeholders fully appreciate.

Our Brand & Messaging experts position brands to upend the status quo and deliver emotionally charged messaging and visual identities that differentiate, build authority and set up strong demand.

Connect the dots between brand, audience, medium and message
Cut through a sea of sameness in crowded markets
Build a scalable foundation for all future activities and brand experiences

ICP & Persona Development
Buyer Journey Mapping
Competitive Digital Analysis
Brand & Product Positioning
Unique Buying Proposition®
Architecture
Messaging Matrices
Brand & Product Naming
Brand Identity

Creative & Content

Craft experiences that win hearts and minds

Winning mindshare and wallet share in complex and sophisticated environments demands a fresh and deeply customer-centric approach. One that combines strategic brainpower and relentless imagination.

From creative campaigns to content assets, video to experiential and beyond, our Creative & Content team designs and delivers experiences that ignite curiosity, feed educational needs and propel buying journeys. Anchored by insight and infused with analytics, craft experts at Marketbridge bring savvy communications strategies to life in unexpected and outsized ways.

Break through the clutter and get on the radar
Drive engagement across the buying journey
Deliver visual and content experiences that leave audiences wanting more

Big Idea Development
Design & Copywriting
Content Strategy
Content & Influencer Marketing
Creative Production
Sales Enablement Support

Demand Generation & ABM

Identify and connect with right-fit audiences

It’s not about demand generation vs. account-based marketing (ABM)—never has been. The two must coexist in a cohesive system that fuels interest, builds pipeline and drives revenue growth.

Our Demand Generation & ABM experts support across the demand spectrum, from always-on broad-based 1:Market programs through to 1:Many, 1:Few and 1:1 ABM plays. We blend savvy strategy, creative thinking and purposeful measurement to identify and connect with audiences most likely to engage and convert.

Define the right buyer, right message, right channel for the right moment
Create integrated, multi-channel and multi-touch campaigns powered by modern martech
Make every dollar and every interaction count

Demand & ABM Strategy
Target Account Strategy
Data Health Analysis, Cleansing & Enrichment
Campaign Planning & Orchestration
Nurture Program Design
Measurement Strategy
Lead Management & Scoring
Reporting & Optimization

Campaign &
Media Management

Maximize reach and impact

Without a sound media strategy in place, nothing reaches the eyes and ears of buyers—no matter how insightful the message or gorgeous the creative.

Our Campaign & Media Management team builds strategies that maximize reach and impact. We bring deep channel expertise across all areas of paid media, including search, social, programmatic, content syndication, trade and traditional media, direct response and out of home, ensuring good work reaches its intended audience and delivers measurable return on marketing investment.

Set the ideal media mix to deliver on objectives
Ensure compelling communications get in front of prospects and customers
Optimize media spend to squeeze more from every dollar

Media Planning, Buying & Management
Campaign Activation & Management
ABM Platform Management
Audience Engagement Analytics
Marketing Performance Analysis
Testing & Optimization

Digital Experiences

Make a strong digital impact every time

Digital experiences (DX) are often buyers’ first window into your brand. Are you making the right first (and second and third) impression?

At Marketbridge, we create standout digital experiences by designing and optimizing customer-centric touchpoints. From SEO, SEM and social media to web design, email marketing and more, we’ll ensure your brand makes a strong digital impact every single time.

Create memorable moments across the entire buying and customer lifecycle
Build mindshare with audiences that matter
Drive attributable performance and growth

Digital Experience (DX) Strategy
User Experience (UX) Design
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Email Marketing
Social Media
Digital & Interactive Tools
Website Design, Development
& Optimization

Martech & Reporting

A well-architected Martech stack that is aligned to your business’s specific needs and goals is the foundation for executing and reporting on high-impact, data-driven marketing.

We help growth leaders assess their current technology landscape, optimize existing tools, and implement new solutions to support campaign execution, automation, and measurement. Our team specializes in designing scalable Martech architectures, integrating platforms for seamless data flow, and enabling multi-channel activation and reporting.

We bridge Martech strategy and activation based on your business and marketing needs
As an extension of your team, we offer strategic advisory, hands-on implementation, and integration support to ensure seamless execution.
Our team brings 50+ years of experience across platforms like HubSpot, Salesforce, Marketo, 6sense, Demandbase, Google Analytics, and Google Tag Manager.

Martech Advisory
Martech Architecture
Martech Activation
Managed Martech Operations
Marketing Data Engineering
Reporting & Dashboard Visualization

Ideal for:

Capabilities

Digital Experience Strategy

User Experience (UX) Design

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Email Marketing

Social Media

Digital & Interactive Tools

Website Design, Development & Optimization

Digital Experiences

in action

HealthEdge: A rebrand with an edge

Graebel: An interactive DEI journey inspires next-level outcomes

Platforms and technologies

Ready toreinvent growth?

Capabilities

Media Planning, Buying & Management

Campaign Activation & Management

ABM Platform Management

Audience Engagement Analytics

Marketing Performance Analysis

Testing & Optimization

Platforms and technologies

Ready toreinvent growth?

Capabilities

Demand & ABM Strategy

Target Account & Contact Strategy

Data Health Analysis, Cleansing & Enrichment

Campaign Planning & Orchestration

Nurture Program Design

Measurement Strategy

Lead Management & Scoring

Reporting & Optimization

Demand Generation & ABM

in action

Chevron: Upending the status quo with an unexpected ABM approach​

Bitrise: Buckle up for a really good campaign story

Platforms and technologies

Ready toreinvent growth?

Capabilities

Big Idea Development

Copywriting & Visual Design

Content Strategy

Content & Influencer Marketing

Creative Production

Sales Enablement Support

Creative & Content

in action

HealthEdge: A rebrand with an edge

Guidehouse: A major rebrand for a consulting giant

Platforms and technologies

Capabilities

Ideal Customer Profile (ICP) & Persona Development

Buyer Journey Mapping

Competitive Digital Analysis

Brand & Product Positioning

Unique Buying Proposition® Architecture

Messaging Matrices

Brand & Product Naming

Brand Identity

Brand & Messaging

in action

Guidehouse: A major rebrand for a consulting giant

HealthEdge: A rebrand with an edge

Platforms and technologies

Ready toreinvent growth?

Brand-to-Demand Marketing

Deep expertise in complex verticals

Decades of B2B and B2C experience

Seamless strategy activation

Brand & Messaging

Creative & Content

Demand Generation & ABM

Campaign & Media Management

Digital Experiences

Martech & Reporting

See what we’re up to

Chevron: Delo makes the choice clear

Raymarine: A new life on a hundred-year story

Ready to
reinvent growth?

Ready to
reinvent growth?

Chevron: Upending the status quo with an unexpected ABM approach

Ready to
reinvent growth?

Ready to
reinvent growth?

Campaign &
Media Management

See what
we’re up to

Chevron: “Ranting” and raving about engine oil